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Steele Promises New Image For Republicans In "Hip-Hop Settings"

Michael Steele is promising a drastic makeover of the Republican Party's image -- and he really means it!

"We want to convey that the modern-day GOP looks like the conservative party that stands on principles," Steele told the Washington Times. "But we want to apply them to urban-suburban hip-hop settings."

"It will be avant garde, technically," he said of the new public relations team he's signing on. "It will come to the table with things that will surprise everyone - off the hook." He also added: "I don't do 'cutting-edge.' That's what Democrats are doing. We're going beyond cutting-edge."

This sort of sounds like a middle-aged man talking to his kids, trying his utter best to sound as if he's cool.


107 Comments

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I can't wait for the GOP to get up in there, fa shizzle!

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He does sound like Matt Kennseth saying winning the Daytona 500 was "G"...lol

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This should be as effective as Lee Iacocca and Snoop Dogg selling Chryslers in that golf-themed commercial.

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That could work if he was dressed in his "Huggy Bear" outfit from Starsky and Hutch.

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SFC - We have had our disagreements but that is funny!!

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Someone should tell Michael Steele that if he wants his party to appeal to the blacks then he should probably stop using last decade's worn out slang.

These guys still just don't get it. Black people don't hate your party because you don't get down to Biggie. We hate your party because we have reason to think your party is racist and bereft of any ideas that are relevant to governing a modern state. All the bling in world won't solve that problem for you guys.

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... and the principal reason that Americans are excited about Mr. Obama's presidency is not because he's the first black president, but because he's an intelligent, emotionally mature adult with a lived understanding of the issues facing the poor and middle-class, and the integrity to pursue genuine solutions, rather than superficial, pandering hype.

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"... he's an intelligent, emotionally mature adult with a lived understanding of the issues facing the poor and middle-class, and the integrity to pursue genuine solutions, rather than superficial, pandering hype."
I thought that was all Northeast Limousine Liberals.

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Gee, considering the electoral lepers that Republicans are in New England these days (Christopher Shays, John Sununu, ...), Michael might want to get some of those Northeast Limousine Liberals to switch parties... It worked so well for the Minnesota GOP with their old 1990's Dem, Norm Coleman...

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Sergeant, you may want to examine your assumptions. My family are all Southerners and served in the military.

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Boy, that'll be the bee's knees! Maybe he can get M.C. Hammer to do some commercials for them.

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Steele is Dope!

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Steele may be on to something here. Think of the overlap issues: handguns, SUVs, gay-bashing. They could sample in some of Sarah Palin's campaign speeches, maybe get Mitch McConnell a diamond studded grill that says "NObama".

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The Good Ol' Boys in the South must be loving this talk as well. I can't wait until Steele calls somebody a jive turkey...

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Not to be confused with a "fried turkey."

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Did anyone else just get a shiver down their spine? I have this image of John McCain doing the white man overbite ;).

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Any day now, Steele will be announcing his resignation in order to "spend more time with my family." What a disastrous choice, a joke, this clown is. But, hey -- if you wanna keep him, Repugs, we libs will back you to the hilt! In fact, on second choice, he's an EXCELLENT choice!

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Steele will be announcing his resignation....

Aw, no way! Palin/Steele '12! The Dream Team!

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Works for me! Although I'd also be quite happy with Palin/Wurzelbacher -- "Dumb and Dumber". And while we're dreaming, howze about a Michael Steele/Alan Keyes ticket, maybe at the head of a new Nutjob Oreo Party?

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howze about a Michael Steele/Alan Keyes ticket, maybe at the head of a new Nutjob Oreo Party?

Now, that's fallin' down, rollin' on the floor, laugh out loud FUNNY! Can you imagine Obama debating either of those clowns? -- even he wouldn't be able to keep a straight face!

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Now instead of Joe "Six-Pack" they can start reaching out to all the Joe "Forty-Ounces"

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They needed their own "Magic Negro" right quick, so they picked Steele, who always looks like an airbrushed poster image and checks the appropriate culture war boxes satisfying the base.
I don't see how Steele will attract the Hip Hop Crowd to what is rapidly becoming the Party of the New Southern Insurgency just cuz he's black.

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This is far too funny for words.

But it is indicative of the GOP methodology: just rebrand and put a new facade on the same old worn-out policies.

They pulled the wool over the eyes of the evangelicals. So who's next? Do they really think this will work on hip younger people??

Good grief ...

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Oh yes, a great set of criteria for job qualifications -- demographics! Choose your management team because of where they live and how old they are, not because they know what they're doing and have years of experience doing it well.

I'm pretty sure this is why Kamen is essentially an entertainer and not running a business (or any other organization).

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I can understand, since the GOP's last attempt was so successful and not cringe-inducing at all:

http://www.youtube.com/watch?v=FDwwAaVmnf4

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I am reminded of a chapter in Al Franken's Lying Liars book, "Abstinence Heroes," and the key line (paraphrasing):

"Kids can spot a phony a mile away."

:)

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I mean no disrespect to the Republican Party; they can be whoever the hell they think they wanna be in their own minds. But I know them for who they are. And they are not me.

Michael Steel has the toughest job in America. Working for the Republican Party as a Black Man.

Can’t wait for the Republican Hip Hop.

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It will be such a challenge to be cool with that stick up their collective a$$es.

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I sort of pity him for being the flak-catcher. I think the only reason he got the job is because Obama won the election, so the GOP wanted someone Of Color. The racism of it is just barely crypto...


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Should we thank Steele for killing off what's left of GOP? Or curse him for making John Stewart's job look so damned easy?

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What the hell is a urban-suburban hip-hop setting? Steele might be more idiotic than Rush.

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Most Republican voters are suburban. I am honestly baffled by the choice of Steele. During his 2006 campaign for the U.S. Senate, he did have some disarmingly charming ads ("I like puppies"). The problem was that he could never follow them up with anything promising real substance. He sounds dopey, for sure, but I wouldn't put it past him to put some of those same superficially appealing strategies to work -- but he still won't be able to change the substance.

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I am honestly baffled by the choice of Steele.

I'm not. He's window dressing. "See voters? We can be historic too!"

The true test will come in 2012 -- will the GOP primary debate crowd once more look "like guys waiting to tee off at a restricted country club"? (thank you, David Letterman)

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Well, Steele can give the Repugs a real leg up in two areas: (1) busing in and paying homeless people to vote for the GOP candidates; and (2) churning out flyers identifying the Repug candidate as a Democrat in Democratic districts. He did both of those things in his own campaign in Maryland a few years ago. And even though they didn't help him and he flopped, hey, maybe they'll work the next time!

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Since when did "busing in and paying homeless people to vote" become a problem for you guys?

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Oh yeah, that Rushism makes complete sense, because the homeless would totally vote Republican if we didn't bribe them to vote Democratic.

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Actually, he bused in homeless people not to vote, but to try to fool voters into believing that a black Republican was actually a Democrat. (He had to bus them in from another state to get homeless people who could serve the part, because locally even the homeless people knew who he was and weren't fooled by the BS.)

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I'd like someone to ask Mr Steele about the New York Post cartoon that depicts drafters of the stimulus legislation as a gun-downed chimpanzee. Bet you would hear real, "shuck and jive."

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So he's gone and hired Kurtis Blow?

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This sort of sounds like a middle-aged man talking to his kids, trying to his utter best to sound as if he's cool.

It also sounds like a garbled, confused thinker. It's not avant garde, but it's beyond cutting edge? WTF does that mean?

And how come no pundit is babbling about the apparent "rift" in the Republican Party?

From yesterday, we have this:

Even as Mr. Obama was signing the bill, Republicans were denouncing it as a waste of money. They asserted that it would not turn the economy around and that they were unified in “disagreement with Congressional Democrats and President Obama,” in the words of Michael Steele, the Republican national chairman

Then this, in the same article:


Ed Rogers, a Republican lobbyist and former White House official, said his party benefited in particular because the administration had never effectively tied the legislation to Mr. Obama’s popularity, instead allowing it to be defined as a product of Congressional Democrats doling out wasteful spending. “From the Republican point of view,” Mr. Rogers said, “there was never anything other than the House Democrat wish list tinkered with by the Senate. It was never the Obama Recovery Act.”

Well? Which is it? Obama and Democrats, or just Democrats?

Avant garde that, Mr. Steele.

And has the RNC brought in someone to watch over how Steele handles the finances? 'Cause his history isn't all that encouraging when it comes to managing money. . .

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"It's not avant garde, but it's beyond cutting edge? WTF does that mean?"
That was the exact same reaction I had...lol

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So, what do you think of your mcman now? He is absolutely absurd and too funny for words.

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He has the same problem as most National Republican figures: Stop trying to sound smart telling everyone what you're gonna do; STFU and do it. Take credit when it works.

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There you go. Now that makes sense. Problem is they don't have a plan or any ideas that might work. They are basically stuck trying to shine sh*t and they are running out of polish quickly.

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Take credit when it works.

After 8 years, I'm not holding my breath...

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I'm glad I'm not the only one who was confused by the "cutting edge" stuff...

About the finances, no, Steele is adamantly opposed to having a deputy chairman, even though they've had one recently, and many in the RNC want him to have one.

Oh, and about the unity... Apparently, there's rift between Steele and Rove. Steele seemed a little miffed that Rove prevented him from taking over the RNC when Bush was in the WH, and Karl seems miffed that Steele was elected RNC chairman.

I probably will never ever say this again, but if you haven't read the Washington Times article this "hip hop" stuff is taken from, you should definitely check it out. It's Michael Steele at his combative, weird, nonsensical best!

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Or he can take lessons from MC Rove, the original beatmeister:
.

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Here's the link to MC Rove:
http://www.youtube.com/watch?v=hYZre8kEsuw

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And Gregory as back-up. Some things never change.

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Ahh yes. I can see it now: Hip Hop luminaries like Jay-Z and Dr. Dre chillin' with their homies Lindsey Graham and John Boehner at the country club sippin on gin and juice.

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MC Steele is the name and I'm funky like a tax cut

'Crats are to blame and you know it in your fuckin' gut

They hate the troops

They hate the flag

They even hate the baby Jesus cause they're mother fuckin' fags

I'm gonna get up in the face of Washington town

Now watch me as I trickle down

Yo, peace out

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ROTFLMAO!

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Even funnier imagining Zell himself busting said rhyme...

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Yo yo. Why don't they use the vid of Rove gettin' funky on stage with an American flag blue screened behind him. That ought to bring the urban folks rushing to the party. Maybe Steele doesn't remember what a great image that was and that they've already gone beyond cutting edge.

Sorry buddy, but kids just aren't this stupid. You're an empty vessel with empty ideas.

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This is probably going to sound strange coming from a white guy, but if there's one thing possibly MORE odd than a white person co-opting black lingo, it's the whitest black guy in the world trying to co-opt black lingo.

I don't know which is going to be less successful- the GOP trying to get black people to vote for them using this transparent and pathetic language or Steele's tenure once the GOP realizes they ain't so crazy about the reality of a black guy running what is essentially a party for white males.

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If only SNL had a cast member to play Burris or Steele. I don't see Keenan Thompson pulling this off. Either Dave Chappelle has to come out of retirement or Eddie Murphy has to pull a Dan Ackroyd/John Boehner.

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Tim Meadows could have crushed it.

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I've watched Steele since his days as Lt. Governor, and his failed run against Ben Cardin.

His ascent (?) to RNC chair, with its attendant increase in profile, only serves to further highlight his comic role as a right-wing tool, stuck between two cultures to which he will never really belong.

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With all the Repub officials praising the money they'll get from the recovery bill they voted against, is it just coincidence that hip-hop rhymes with flip-flop?

I don't think so.

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Ok, this is hilarious. The question is what next fool move will republicans make? Talk about flailing about. First it was aerosmith, now it's hip hop. They are scaring off their base at this point. Don't hear much hip hop in nursing homes. Now, if he would have said elevator music, that makes sense. But hip hop? Give me a break.

Actually, maybe he got the idea from that daily show skit of the new republican party make over when they were doing rap in a board room with samantha bee. Or maybe the idea came from that snl skit of the rap song serenede to rambo of the north. Too funny.

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Maybe he saw parts of "Bullworth" on TV recently.

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Oh snap! I can just envision Steele fronting the Republican Party's big rebranding rollout at Freaknik '09. Up on a stage at Daytona, Flavor Flav on one side, Chuck D on the other, Steele tricked out as Shock G, rappin' out a chorus of "Fight the Power", all three under the illest banner that says: "Republicans: We're Def, We're Fly, and WE GOT IT GOIN' ON!"

Daaaamn!

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Now, if he would have said elevator music, that makes sense.

Yes, it really would have. Given that Muzak is just filed for bankruptcy, it would be the perfect choice: a bankrupt company whose product was a bastardization of music.

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Too funny and appropriate. Elevator music it is.

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Can ANYONE get a visual of Mitch " bustin a move" to LL COOL J,anyone?

You can lead a repugnican to water,but you can't make them drink! LOL

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Republican - the straight dope.

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Don't leave out the closeted gay dope!

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Calling M.C. Rove!

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They are going beyond cutting-edge? What does that mean?

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Something along the line of creating their own reality, I think.

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"It will come to the table with things that will surprise everyone - off the hook."

I'm a white guy from the suburbs, but I thought "off the hook" meant "really good," not "surprising," as Steele seems to think.

Can someone please clarify for me?

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And I thought "off the hook" meant something along the line of not being culpable. But I make no claim to be up on the latest jargon. Far from it!

But do you suppose he meant "off the wall"?

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ALL those "white sheets" getting down to Snoop Dogg,is too much to envision.

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I cannot wait for SNL, Bill Maher, Stewart and Colbert to start cracking on the New & Improved GOP - it's going to be hilarious.

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This is supposed to be black history month, not black exploitation year.

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I am, like, the King of leafy-suburb-dwelling, Applebee's-eating, lawn-mowing, Neil-Diamond-loving, tube-sock-wearing white people, and even I am laughing out loud at how positively square Steele sounds in this article.

Read that piece again and tell me it doesn't sound exactly like something Christopher Guest, Harry Shearer and Michale McKeown would have a black Republican (or, hell, Ed Begley, Jr,. trying to look cool) say in one of their movies.

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(Someone should remind Michael Steele that the term "avant garde" is...

French!)

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It *does* have that certain "je ne sais quoi" ...

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Touché! Magnifique!

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um i think you missed the best part of the article, his illustration of this new hip inclusive approach, in which the GOP will be equally offensive all groups:
But, he elaborated with a laugh, “we need to uptick our image with everyone, including one-armed midgets.”

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You people have all the power (and the responsibility) in the country right now and still you hate on others. How about following our President's example? But that's not what's going on here. This is about your issues and your feelings of inadequacy. Hell, it probably WAS your fault that your parents divorced. Your posts tell me a lot more about you then about the state of politics or the country. You're wasting time. Get to work. We elected you guys. I voted for your guy. You were the ones who said if only you'd listened to us, we'd have utopia. Get to work. You're wasting time.

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"I voted for your guy."

That kinda makes him your guy, too. When you say "you people" have all the power do you mean Democratic politicians, voters, or black people?

And who promised utopia? I totally missed that.

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WTF are you talking about?

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I think I'm sensing a daddy Yankee appearance somewhere in the near future. That's about as "hip-hop" as Steele and the Republican party are willing to go, I'm guessing...unless they sucker Kid Rock into doing a few ads. The problem with the Republican party right now is that brand recognition is high, they're a known commodity, and so far, no one likes what they're selling.

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It's all sort of like taking an oreo cookie and dipping it in faux chocolate. Ultimately it's still white in the middle no matter what you do to it.

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Typical Republican....

Thinking that solving a problem is just a matter of new PR and better BS.

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"Oh stewardess! I speak jive."

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Hey, I'm too busy to hate. We all have a lot of hard work to do and I'm off to do some. Later y'all.

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Mockery is not hate. For example I still hate on GWB43. But Steele merely merits mockery.

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Exactly. Bush was a monstrous idiot. Steele is simply a clueless idiot who has already provided minutes of hilarious entertainment. It's like watching a brilliant performance art installation. I can hardly wait to see what comes next!

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After the last 8 years, I'm not too busy...

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I'm a tell you what Steele told me cause go 'head switch the style up
If the liberals hate then let 'em hate n' watch the voters pile up.


That's my remix of 50 Cent's "In da Club".

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I'm just tired of them thinking everybody is dumb. Their stunts only work with future Darwin Award winners so this act has gotten really stale.

They ruined the economy but somehow it is wrong to do anything to try and fix it that involves actually spending money. Now they think they can attract people of color by hiring a marketing firm? Really? So no rethinking of the hardline anti-immigration stance? No apology for the southern strategy? But saying "bling bling" is supposed to be appealing? What are they smoking at GOP headquarters because it must be choice.

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so now he come from tha hood,slinging politricks that aint no good,so he think he old school,maybe he thinks we are a fool,but on real deal,this is for steele.here is a story i can tell.MR STEELE.GO TO HELL....WORD//

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maybe he's just taking a page from Kwame's playbook, and wants to be "The RNC Chairman of Bling." that'd work for me. since we all got punk'd in dey-twa for giving our "hip-hop mayor" a second chance, maybe the "hip-hop RNC chairman" can do the same for the Republicans that Kwame did for Detroit. that'd be swell. now all all we need is a powerlusting vixen to start texting him...
"...busted is what you see"
-famous unconsciously prophetic kwame text

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I refuse to believe this man is Black. He looks like Larry David with a tan and behaves like a white racist in blackface.

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I was trying to place the face, yes Larry David thats it.

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Until music plays when MC Steele walks...the hip hop generation is not gonna follow...plus he needs to perfect/developo his pimp walk.

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Reagraham Lincool in da house!

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Funny, I just overheard this afternoon:

"But I'm telling you, hip hop is dead!"

yelled forcefully several times, on the #1 downtown subway in the north Bronx, by a 20-something black dude wearing Gucci sneakers and a sleak leather jacket, in an animated conservation on his cell with someone about their upcoming music business meeting in midtown.

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"But I'm telling you, hip hop is dead! Michael Steele just killed it!"

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Um....

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Looks like they beat me to it in the comments, but here is the uncannily prescient video:

http://www.thedailyshow.com/video/index.jhtml?videoId=215929&title=Reagraham-Lincool

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I guess Steele doesn't get it. The GOP is and has not really regarded the black population one of them. He is not but a token for the GOP. He really doesn't stand for anything that the average person represents. The few blacks that belong in the GOP has no idea what the average black person does or faces daily.

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Whew… is the RNC reeking of desperation nowadays, or what?

Mr. Steele is starting to come across as one of those creepy mid-life crisis dudes you come across in a nightclub… you know, the newly-single, middle-aged wannabe-hipster that’s out to prove he’s still “with it” by attempting (unsuccessfully) to hang out with people half his age? Yikes!

Putting aside the fact that Hip-Hop’s popularity peaked some years ago (no disrespect towards Hip-Hop, as The DoC’s always been a big fan)… ONCE AGAIN, the GOP misses the point.

Why is it that minorities, women and young voters gravitate predominantly more towards the Democratic Party?

It does NOT have to do with their taste in music (although the Dems clearly throw MUCH groovier parties).

It DOES have to do with government policy… and minorities, women and young voters find the GOP’s government policies disadvantageous and unappealing, plain and simple.

This promised make-over of the GOP smacks of cynicism and desperation… and it's extremely doubtful that minorities, women and young voters will be fooled by such obvious, superficial tactics.

You can break dance, do the Pee-Wee, pop lock and donk ’till the cows come home, but choosing to remix “Barack The Magic N***o” to a hip-hop beat, does not change the fact that the message behind the music is the same old, same old; as the saying goes, you can polish a turd, but it’s still a turd.

So, to you Mr. Steele, does The DoC say this: everyone votes in their own self-interests… if you want minorities, women and young people to vote Republican, then DO SOMETHING FOR THEM.

All in all, it is becoming quite clear that Mr. Steele was the PERFECT choice to become head of the RNC… for Democrats, that is.

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