In its events and ad buys, the campaign Health Care for America Now has focused much of its energy on targeting fence-sitting Democrats and Republicans. But now it's going after members of Congress who will almost certainly oppose health care reform, no matter what.

"Republicans intent on killing reform for political gain need to be held accountable for their actions," said Richard Kirsch, Health Care for America Now's national campaign director. "Voting no on the House and H.E.L.P. bills is voting to let insurance companies continue to deny coverage for pre-existing conditions. People need to know their elected officials are choosing to keep them trapped at the mercy of private health insurance companies to score political points in DC as opposed to doing what's best for their constituents back home."

The ads will likely not be vote winners, but could make some of the targets--which include Sen. Lamar Alexander (R-TN), but also Reps. David Camp (R-MI), Bill Cassidy (R-VA), Bill Cassidy (R-LA), Dave Reichert (R-WA), Mark Souder (R-IN), Pat Tiberi (R-OH), and even House Minority Whip Eric Cantor (R-VA)--less willing to take risky public stances against coming legislation.