The campy new TV ad from Americans United has to be seen to be believed. The ad, running in Orlando, Louisville and Washington, presents the CEO of Humana and Republican leaders as being dressed up as monsters for Halloween.

The ad fires back at Humana for telling its senior citizen clients that Democratic health plans would cut their Medicare coverage. "But we shouldn't be surprised. Whether it's the insurance companies or their Republican allies, the case against health insurance reform always gets down to one word," the narrator says, followed by the sound of a woman screaming over spooky music.

Most notably, Humana CEO Michael McCallister is dressed up as the Devil. Also, John Boehner probably wouldn't appreciate the drag element of making him a witch.