Key Reform Group Launches Ad Campaign in Maine Targeting Sen. Snowe

In a telling sign that the battle over health care reform may be decided by Sen. Olympia Snowe (R-ME), the nation's largest reform campaign Health Care for America Now--in conjunction with Communications Workers of America and the Main Street Alliance--has launched a week-long television, radio, and print ad buy urging Snowe to stand up to insurance companies, and asking supporters to sign this petition.

One TV ad is aimed exclusively at Snowe:

While the other targets both Snowe and Sen. Susan Collins (R-ME):

Neither TV ad mentions the public option, though two radio spots and a print ad do urge the senators to support "the choice of a public health insurance option."