Health Care for America Now is up with a new television ad blasting America's Health Insurance Providers (AHIP) for dropping a report suggesting insurance premiums would increase under the Senate Finance Committee.

It says AHIP's report is filled with "lies" and criticizes industry profits and insurer CEO pay. It closes with a call to action: "Tell Congress. We need good health care we can afford. With the choice of a public health insurance option."

The ad is tied to an afternoon press conference with families who have suffered due to problems with insurers. They plan to challenge AHIP officials today during the industry lobbying group's conference in at the Capital Hilton.

TPMDC will be on hand for the HCAN protest, where activists plan to carry signs reading, "It's a crime to deny care."

Watch the ad after the jump.