New HCAN Ad Buy Targets Insurance Executive

A new million-dollar Health Care for America Now ad buy contrasts the lavish lifestyle of UnitedHealth executive Stephen Hemsley with that of a family that suffered a medical bankruptcy.

The spot will air for two weeks on national MSNBC and on local broadcast and cable television in DC, Maine, Philadelphia, and Minneapolis. Maine Senator Olympia Snowe is a public option opponent, and the prime mover on the trigger alternative. UnitedHealth is based in Minneapolis.

Interestingly, Minnesota Senator Amy Klobuchar has also articulated support for Snowe's trigger compromise, but she hasn't ruled out supporting a more traditional public option.