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New McDonnell Ads: He Supports Working Women -- And Northern Virginia, Too

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Bob McDonnell, the Republican nominee for Governor of Virginia, has some new recent ads seeking to repair potential weaknesses among key demographics: Working women who might be offended by his hard-right grad school thesis denouncing them, and northern Virginians who have been voting Democratic.

One ad features women who worked with McDonnell when he was state Attorney General, insisting that he has supported women -- that "half the deputy attorneys general Bob M appointed are women," and that he was "putting women in positions of authority." The bottom line is that Democrat Creigh Deeds' attacks against McDonnell, saying he doesn't support women, are "dishonest."

In another ad, McDonnell speaks favorably of northern Virginia -- a region that has become a Democratic stronghold, and was been responsible for the big Dem wins in recent years -- and says he'll serve them effectively on the key local issue of transportation funding:

"I grew up here in Northern Virginia," says McDonnell. "So I understand how vital transportation is to growing our economy and creating jobs."

It's a long way from past Republican treatment of northern Virginia. During the 2008 election, John McCain's brother Joe McCain referred to Arlington and Alexandria as "communist country." McCain spokeswoman Nancy Pfotenhauer infamously remarked that the campaign was winning in "real Virginia," separate from the D.C. suburbs. And as recently as this past April, Mike Huckabee told an audience in Appalachia that it was important for them to get out and vote for McDonnell, because people in Northern Virginia "aren't necessarily thinking the same way folks like you and me think."

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October 5, 2009 11:19 AM   

McDonnell is going to beat Deeds because Deeds is a crummy candidate. What would Deeds campaign have been without the McDonnell Thesis?

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October 5, 2009 11:40 AM   

McDonnell's ads all have been good, including his response ads to Deeds' thesis attacks, but this is McDonnell's best response ad yet.

McDonnell is just a more skilled candidate and is running a better campaign.

WalterMitty is right that Deeds would be toast right now without the thesis hit.

The problem now is that Deeds still hasn't explained WHY HE WANTS TO BE GOVERNOR. McDonnell wants to be a "Jobs Governor," we all know that, and the message works. Deeds has done a great job of attacking McDonnell and hurting him, to Deeds' own benefit, but Deeds can't actually win without a positive message about himself. He's never developed one.

And it actually makes me wonder if Deeds himself has never really thought about why he wants to be Governor. Not simply that he hasn't made it part of his campaign to tell us, or hasn't successfully put it into words, but that he hasn't thought it through himself. Chuck Todd thoughtfully suggests some past losing Presidential candidates, including McCain, had exactly that problem. And I think it might apply here.

I was feeling good about Deeds in mid-September. Now, not so much. He just isn't pivoting to a strong pro-Deeds message. He and his campaign leadership have been awful. And the best we can do is learn lessons from this for future campaigns.

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October 5, 2009 12:23 PM   

+1 to everything dccyclone said. deeds is a terrible candidate. i'm probably not going to vote for governor, as there is no way i could bring myself to vote for either candidate.

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