Before Sarah Palin's book, "Going Rogue," was released to the public, the Associated Press published a much-heralded fact check that detailed where her claims didn't line up with reality. It was possible in part because the AP snagged a copy of Palin's book early.
There's a lot to how the AP found the books - and beat their competitors - detailed in a weekly internal newsletter to the company's 4,000 employees and obtained by Talking Points Memo.
Mike Oreskes, a senior managing editor, offers staffers a description of the AP's own work tracking down and fact checking the book and it reads like a spy thriller:
"The AP was determined to get the first copy," Oreskes wrote, detailing how the writers learned a store had "inadvertently placed the book on sale five days before its official Nov. 17 release date."
"They bought a copy, ripped it from its spine and scanned it into the system so it could be read and electronically searched," he wrote. "A NewsNow moved within 40 minutes, followed quickly by multiple leads as details were gleaned from the 413-page manuscript."
Paul Colford, director of media relations for the AP, said the latest edition of "Beat of the Week" newsletter lauding the reporters who tracked down "Going Rogue" showcased the wire service was "dogged enough" to find the book and "be able to echo what was in it before it was in wider circulation."
"There's no greater fox hunt in newsgathering around the publication of a big book than the rush to be the first to get it and say what it says," Colford told TPMDC.
In the newsletter, the AP congratulates the two reporters who found the book for their work, and jabs a bit at the competition. The reporters will share a $500 cash prize awarded to the best beats at the AP each week.
Read the "Going Rogue" portion of the weekly newsletter - which also lauds other reporters' unrelated works - after the jump.
It was a literary treasure hunt. Former Alaska Gov. Sarah Palin's "Going Rogue" was perhaps the most anticipated memoir of the year, the pre-order alone placing it at the top of some best-seller lists, and leading newspapers, Web sites and television outlets were clamoring for an early copy.At the AP, Entertainment National Writer Hillel Italie and investigative editor Rick Pienciak were among staffers who combed bookstores in New York, Washington and Anchorage, Alaska, and visited warehouses and wholesalers.
All to no avail. The publisher, HarperCollins, had it locked down. There were no galleys for reviewers or agents. Warehouses were closely guarded. Stores were threatened with large fines. People close to Palin - those given early copies - were strongly advised not to show them to reporters.
The AP had owned the story from the start, with a series of exclusives from Italie beginning with Palin's contract with HarperCollins, and the AP was determined to get the first copy.
Finally, they learned that a store had inadvertently placed the book on sale five days before its official Nov. 17 release date.
They bought a copy, ripped it from its spine and scanned it into the system so it could be read and electronically searched. A NewsNow moved within 40 minutes, followed quickly by multiple leads as details were gleaned from the 413-page manuscript.
The story commanded massive play, including The New York Times, Los Angeles Times, Wall Street Journal.com and USA Today, the three major television networks, and major Web sites and portals Yahoo, Google, Huffington Post and Politico. The Washington Post did a separate story about how the publisher's carefully orchestrated rollout was foiled, and Palin herself, not happily, noted the scoop on Facebook.
For relentless efforts that put AP more than 24 hours ahead on the book story of the year, Italie and Pienciak share this week's $500 prize.
Mike Oreskes
Ed. note: This post has been updated.

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MikeE
November 19, 2009 6:10 PM
AP -- doggedly determined fact-checking journalist. Who knew?
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lousgirl84
November 19, 2009 6:55 PM in reply to MikeE
Honestly!! Aren't they the same outfit whose editor was bashing Obama and in the tank for McCain????
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RichMc
November 20, 2009 2:41 AM in reply to lousgirl84
Yep, the guy doing the bashing was John Solomon. Who most recently left the Washington Times.
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Mahatma Kane Jeeves
November 19, 2009 6:24 PM
**Buys copy . . . rips pages from spine . . . rips pages to shreds**
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Dogger
November 19, 2009 8:16 PM in reply to Mahatma Kane Jeeves
That's a reasonable reaction to the book, except perhaps the part where one actually spends money for the thing.
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kenga
November 20, 2009 12:47 PM in reply to Dogger
Waste of perfectly good tinder ...
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rynato
November 19, 2009 6:26 PM
Where was this kind of initiative during the runup to the Iraq war?
I guess we know what truly motivates our so-called liberal media.
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Annie Oakley
November 19, 2009 6:46 PM in reply to rynato
Ding Ding Ding!
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ghaon
November 19, 2009 6:57 PM in reply to rynato
great point.
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DanF
November 20, 2009 10:34 AM in reply to rynato
What a breathless account about nothing. All the President's Men this ain't; more like Much Ado About Nothing
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unclesmedley
November 20, 2009 12:39 PM in reply to rynato
Where was the what...?! The "conservative media" not only failed to question the Iraq debacle--they actively enabled it! Besides, this is entirely beside the point--why not bring the Lindbergh kidnapping into the conversation? or OJ Simpson?
The point here is that Sarah Palin is a vainglorious stooge and her followers are, for the most part, either clueless mouth-breathers who have no idea what their parroted talking points even mean, or breathtakingly cynical partisans, who know full well that she's a vapid narcissist, but cannot bring themselves to admit the obvious...
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fname
November 19, 2009 6:27 PM
$500? For real? To split? That's just cheap, such a pittance relative to the value of the scoop that it's almost insulting. Better to give them a day off or treat the staff to a nice meal.
$250 is what the AP probably spent on photocopying.
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rynato
November 19, 2009 6:34 PM in reply to fname
I thought so too. $500? That's it?
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blaneyboy
November 19, 2009 9:02 PM in reply to fname
Ditto. It's no wonder a news organization that brags about splitting $500 between two professionals for the scoop of the decade pays no attention to jobs going overseas and a middle class that's been wiped out.
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Mercury Seven
November 19, 2009 10:31 PM in reply to fname
Uh, you can't spell "cheap" without AP.
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bracken
November 27, 2009 1:00 PM in reply to fname
I completely agree. They should have received at least twice as much, each. Or more.
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GTFOOH
November 19, 2009 6:31 PM
Must have kept Ron Fornier in the dark.
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NCenvtl
November 19, 2009 6:32 PM
Apparently, the AP is tone deaf to irony. That whole play-by-play sounds familiar. Wouldn't it be similar to what the AP is trying to sue blogs for - illegally spreading copyrighted material around?
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rynato
November 19, 2009 6:35 PM in reply to NCenvtl
Technically, it was probably illegal for them to photocopy it and run an OCR on the files. I wonder if the publisher tries to sue them over that?
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merlot
November 19, 2009 6:42 PM in reply to rynato
No, it isn't.
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merlot
November 19, 2009 6:41 PM in reply to NCenvtl
Actually, they didn't illegally spread copyrighted material around. They described the content. They analyzed and quoted the content (that's called fair use).
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Dogger
November 19, 2009 8:21 PM in reply to merlot
Fair use/fair comment is a solid exception to copyright law. Another exception that might be even more appropriate for this book is parody.
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JNagarya
November 20, 2009 11:10 PM in reply to Dogger
That would be "even more fair" use.
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kingdave
November 20, 2009 12:16 AM in reply to merlot
Their reporting is fair use. But in the office, did they make an electronic copy of a single copy for more than one person to read it at a time, instead of buying 10 copies and handing them to 10 reporters? If that's ok, can I buy one copy of a book (not that book, pleeeaze) and make electronic copies for ten friends? Or make copies of AP stories?
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Steaming Pile
November 20, 2009 8:34 AM in reply to kingdave
They could have broken it down into chapters and passed it around. Would that have made you happier? Functional equivalence, dude.
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merlot
November 20, 2009 10:21 AM in reply to kingdave
AP = a single person in this particular situation.
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Nebton
November 20, 2009 2:32 PM in reply to merlot
I'm no laywer, but I don't think that's true. It's definitely not true when it comes to software, so I'd be surprised to find that it's true for "literature" (I use that word loosely here). Our University has an on-line bookstore, but I believe it monitors how many people are reading a book at a time as for many books they only have so many licenses (there are other books that they evidently have an unlimited number of licenses for).
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merlot
November 21, 2009 1:45 PM in reply to Nebton
You are comparing apples to oranges in both your AP vs online bookstore & your software vs books comparisons. A more apt comparison would be AP vs a public library. Intellectual property right law always turns on multiple small distinctions.
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Nebton
November 21, 2009 2:45 PM in reply to merlot
In a public library, only one person can look at a book at a time, unless multiple copies are bought. That was the whole reason for the on-line library (I erroneously used the word bookstore previously) comparison, where such a condition is (sometimes) enforced.
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Iamtheocean
November 19, 2009 6:38 PM
Finding the Book sounds like it was an adventure
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SqueakyRat
November 19, 2009 6:39 PM
". . . be the first to get and say what it says." Priceless.
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NuttyProf
November 19, 2009 6:43 PM
God this is such a waste of air in six months who will care?
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Mooser
November 19, 2009 6:50 PM
So how much of the book conforms to the generally accepted reality, you know, earth going around sun, earth being almost round, Alaska was there more than 6,000 years ago,and if you let her boyfriend sleep in her bedroom, your daughter will probably end up pregnant, unless you provide her with sexual information and a sense of self-worth (let alone contraceptives) You know, reality, how does the book rate compared to that?
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JNagarya
November 20, 2009 11:12 PM in reply to Mooser
Reality is a backseat driver: to be shut out of consciousness.
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EastWest
November 19, 2009 6:50 PM
I'm still getting over the AP using actual facts in ANY article.
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Mooser
November 19, 2009 6:55 PM
Okay, looked at the slide-show. She lies all the time, doesn't she? How on earth will she ever get through a debate. Oh, that's right, she'll be debating a Democrat, if she runs for Pres., and of course, the Democrat will figger that if he attacks Sarah Palin, he'll be attacking American womanhood, so he better go for civility.
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Richardxx
November 19, 2009 9:13 PM in reply to Mooser
She'll never get the nomination, even assuming she tries which I doubt she will. The only reason Palin is big right now is because her competition for the nomination isn't going to spend any money competing with her this far in the future of the nomination race.
Once the serious players get in, Palin will disappear like a snowflake in a blast furnace. The media is just playing a game right now because they need to fill TV time and don't currently have an alternative that makes real news.
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JNagarya
November 20, 2009 11:13 PM in reply to Richardxx
Ahem: "real" news?
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bracken
November 27, 2009 1:18 PM in reply to Richardxx
I dunno--what if a good portion of the "serious" players die off, or experience some yet-unknown scandal that kills their chances? Someone once bet me that Reagan couldn't be elected; people are still puzzling over how Bush managed to get eight years. I wouldn't put anything off the table four years in advance.
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dweb823
November 19, 2009 7:07 PM
Where was this kind of initiative during the runup to the Iraq war?
Nobody had written all the lies in a single book they could tear apart and scan.
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pinson
November 19, 2009 7:12 PM in reply to dweb823
McClatchy.
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jheartney
November 19, 2009 7:11 PM
This story is a great example, in miniature, of why the mainstream press is useless.
An airheaded losing VP candidate writes a massively dishonest, whiny airheaded book, which the collective chattering classes decide in advance is teh sh*t. AP manages to get a copy of said book a few days in advance, and moves heaven and Earth to go through it and get a few pointless factchecks into print slightly ahead of the competition.
Meanwhile, here in Realityland, even if this book were the second coming of Winston Churchill, the fact is that we can all get our grubby mitts on it now, a few days after AP snared their clandestine copy. Since nothing in the book has any particular relevance such that reading it a few days early makes a particle of difference to anything, all AP has done is contribute to the buzz that helps raise this ridiculous woman's profile even higher than it already was.
Meantime, the media's oxygen has been sucked up into another inane wingnut psychodrama.
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witty1
November 19, 2009 8:32 PM
Once it was scanned did they do the "green" thing and recycle it into toilet paper?
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thomas1
November 20, 2009 8:56 AM in reply to witty1
A little rough and has a nasty bite. I do't think TP would be a comfortable use, no matter how metaphorically appropriate.
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JNagarya
November 20, 2009 11:16 PM in reply to thomas1
Like sitting on barbed wire in preferance to a razor blade.
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uncle toby
November 19, 2009 9:35 PM
I had pre-ordered Bill Clinton's book and it came in at the local independent bookstore before the embargo was lifted. The clerk called me when it was in (apparently, not aware of the embargo). When I gave it to my mom as a gift, all her friends were wondering how she even had it.
All it takes is a bookstore clerk who is unaware of an embargo.
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cheneyisadick
November 19, 2009 11:39 PM
Much Ado about being the first to report that a liar is still a liar. And Palin still thinks she is greater than John McCain and she is according to Limbaugh, Beck, Hannity and the lunatic fringe of American politics. I hope she gets the RepubliKKKan nomination in 2012. What a disaster it will be. And funny, too. Poor Todd, the man is history.
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mikedrevguy
November 20, 2009 12:00 AM in reply to cheneyisadick
that will be the card she plays - Todd dumps her - and in 3 years she can play the jilted, victim - yet again. Please tell me we're not that stupid.
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JNagarya
November 20, 2009 11:17 PM in reply to mikedrevguy
That allegedly sexy "wink" should raise her vote count by 5.
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Overreach THIS!
November 20, 2009 3:09 AM
They will "share" a $500 cash prize??
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Silence
November 20, 2009 7:49 AM
The new ACORN tapes and massive fraud at Recovery.gov are far more newsworthy.
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Dorn76
November 20, 2009 9:53 AM in reply to Silence
New trolls, same as the old trolls.
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JNagarya
November 20, 2009 11:19 PM in reply to Dorn76
"Silence" violates his integretiy again by being a noise/hypocrite.
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Tim Fuller
November 20, 2009 8:24 AM
Shorter comments. The AP are obviously a bunch of cheap bastards who will go to the ends of the Earth searching for deeper meanings in shallow water, but on topics of importance. Not so much.
Enjoy.
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sunshinedem
November 20, 2009 8:52 AM
I'm not worried about Lady Blah Blah running in 2012 for one reason. She's lazy. She went to five different colleges in six years. (What's with that?) She resigned from office half way through her term. Her "Bestselling" book was ghost written. Bottom line is that she feels entitled. And she's lazy. Sounds a little bit like the last president, doesn't it?
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JNagarya
November 20, 2009 11:20 PM in reply to sunshinedem
Oh, yeah? She went to FIVE colleges. How many did YOU attend?
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grione45
November 20, 2009 10:20 AM
Lefties hated nixon, righties hated clinton, lefties hated bush, righties hate obama, and of course now the lefties hate palin. As a self-avowed lefty i almost hope palin gets elected so i can revel in my palin-hatred. it's so much more fun to hate than love....isn't it?
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kenga
November 20, 2009 1:00 PM in reply to grione45
Hatred, loathing, and detestation are not the exact same things - and motives matter as much as context.
I think we could say that most Jews have good cause to hate Nazis.
Most Latin Americans have good cause(if not to the degree as the first example) to hate Ronald Reagan and George H W Bush, including those who came to the USA as refugees and asylum seekers.
Nixon's litany of crimes, misdemeanors, and dirty tricks earned him a great deal of loathing and detestation from all decent Americans - not just "lefties". It was mostly "lefties" who had the decency to feel it, which is why it's often bandied about that they hated him for irrational reasons.
"Righties" hatred of Clinton, on the other hand, is harder to explain, in that its genesis is best described as his rudeness in having won an election which his opponent was entitled to win.
Their hatred of Obama, on the other hand, is as obvious as the nose on your face.
But that's not what you meant, is it?
Your stunted conscience doesn't leave you much room to do other than hate those who don't agree with you - so you can't do other than project those same shortcomings onto folks you don't agree with.
You can grow out of it. B
ehavioral therapy can be tremendously helpful, as can the amazing array of medicines developed over the last few decades, when prescribed by a mental health professional who has had the opportunity to work closely with you for some time.
And if you can't bring yourselr to start down the road to healing, you could at least try to remember this - "hate the sin, not the sinner."
Peace be with you.
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JNagarya
November 20, 2009 11:25 PM in reply to kenga
"Their hatred of Obama, on the other hand, is as obvious as the nose on your face."
But not the nose on YOUR face?
". . . remember this - 'hate the sin, not the sinner'."
On behavioral therapy:
Unfortunately "hate the sin, not the sinner" absolves the sinner by pretending there's a separation between the behavior/sin and the person engaging in the behavior/sin, thus making the excuse that the sinner is not responsible for her/his behavior/sin.
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bracken
November 27, 2009 1:31 PM in reply to kenga
Righties hated Bill Clinton because they themselves proved, beyond a shadow of doubt, that The Big Dog was sexually potent and received free oral sex in the Oval Office from a blissfully willing young woman. Bet they wish that blue dress had never come to light. THEY do Clinton's bragging for him every time they whine.
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