Remember the mess that was Florida, Michigan and the earliest Iowa caucus in history?
Turns out some of the complications were orchestrated by the Obama campaign.
In his new book "The Audacity to Win" Obama campaign manager David Plouffe confesses they tried to "box in" Clinton after the Democratic National Committee's Rules and Bylaws Committee decided to strip Florida and Michigan of their delegates as punishment for holding primaries earlier than allowed. (In the end, it all worked out, but it caused complete chaos for months as the primary dragged on.)
Plouffe writes:
"Emboldened by the drift of the rules committee, we took it to the next level. I asked Steve Hildebrand to go on a secret diplomatic mission to speak with the four early-state party chairs, encouraging them to ask all the candidates to sign a pledge stating they would not campaign in any states (Florida and Michigan) that had violated the rules and were threatening the approved early states' primacy.Yes, this was in our self-interest. But it was also in theirs. If these two big states were penalized as severely as possible, and we all committed not to campaign in them, then the role of the early states was protected with no ambiguity."
The revelation isn't earth-shattering, and some suspected the campaign was behind it at the time. But Plouffe also says the campaign colluded with John Edwards' camp to make sure Clinton signed it, by agreeing to hold out for a day after the states requested the pledge.
The pledge was important because Obama trailed then-believed-to-be juggernaut Hillary Clinton, who had a huge national advantage. Plouffe devotes much of the book's first 100 pages to the Iowa-or-nothing strategy, saying they knew that if Obama couldn't win there and throw Clinton off her stride, it was over.
Plouffe writes that he and his counterpart in the Edwards camp "had common ground."
"We were by no means in league with the Edwards campaign. But on this issue, we had common ground. Edwards would have even more trouble competing than we would if additional large and expensive states were suddenly relevant early. I suggested to the Edwards rep that it would box in the Clinton campaign more effectively if we waited a day to announce our intentions. If we all said we would sign the early-state pledge on the same day, she could say no, and though she would undoubtedly get grief in these states, it would be easier for her to wriggle off the hook....
So our campaigns signing on together would create a huge amount of interest and coverage, and raise the stakes for Clinton. They agreed, and on Friday we each told inquiring press that we needed time to mull it over. We held our first until Saturday morning and then sent our statement that we would sign the pledge. The ball was in Clinton's court. Within hours she had no choice but to say she would sign as well."
By doing this they forced the former first lady to remain in the early states - Iowa, New Hampshire, Nevada and South Carolina - and out of Florida, an expensive battleground where she had inherent advantage.
The book came out last week and as people are reading through it (and as Plouffe does the interview circuit) little bits are coming out.
Among the juiciest is another Plouffe confession that Obama researchers planted the Edwards $400 haircut story with Politico. (Also read Time's Michael Scherer, who notes the silliness of the game.)
Plouffe also writes that Obama told his staffers he was "not sold" on the "Change We Can Believe In" slogan that ended up being the centerpiece of the campaign.
"Do you really think it says enough? Nothing about issues at all," Obama told Plouffe, according to the book.
Plouffe says he also found it "a bit awkward and perhaps ephemeral. But it also had potential because it was a bit unusual and could reinforce our message."
I haven't finished the book yet, but will keep updating readers.
Late update: I checked in with Howard Wolfson, Clinton's top press hand during the campaign who gets plenty of ink in "The Audacity to Win."
Wolfson responds: "Smart politics."

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Xantar
November 12, 2009 10:59 AM
It's very interesting to see that for all his sunshine and hope rhetoric, Obama is actually quite willing to put on the brass knuckles when he needs to. Not that I ever thought otherwise -- he's from Chicago, after all. But it does make one think that there are probably all kinds of tactics he's pulling behind the scenes even now that we don't know about.
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KingElvis
November 12, 2009 1:01 PM in reply to Xantar
I'm from Chicago and I'm naive. What about Cubs fans - they're practically infantile.
I know a certain someone from the great state of Alaska who's a self serving, machiavelian charlatan who promotes falsehoods and would throw the whole country under a bus if it made her rich and famous.
There's another guy from Connecticut - he's the nastiest schemer and liar and shows all the loyalty and fidelity of a tapeworm - and has a similar parasite/host relationship with the party he caucuses with in the Senate.
Connecticut and Alaska - that's where the truly filthy scum reside.
Don't the teabuggers promote the "Chicago is filth" meme enough for you?
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ubeeno
November 12, 2009 11:41 AM
Wow, another perfect example of someone riding on the coat tails of another to get rich. Amazing.
Jessup
www.ultimate-privacy.cz.tc
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munsell10yr
November 12, 2009 2:08 PM in reply to ubeeno
If you consider the salary of the presidency as "rich" (by D.C. standards), Plouffe's the guy who got Obama there. Actually, Obama would probably be a lot richer if the had lost the election.
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The Commenter Formerly Known as NCSteve
November 12, 2009 11:51 AM
Man said in the "Audacity of Hope" that he kind of relished the way being a pol in Chicago necessitated throwing the occaisional "sharp elbow."
I also recall a videdtaped interview--which I have never been able to find again--he had with the editorial board of one of the leading dailies in one of the first four states. He basically said his general philosophy is to take opponents at their word when they expressed a willingness to work with him in good faith and that if you instead knifed him in the back in the back instead, he would he would bend all of his effort and power to crushing you. Then he smiled and said "kidding." But you could tell he was kidding on the square. Left a definite impression.
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Darrius
November 12, 2009 12:06 PM in reply to The Commenter Formerly Known as NCSteve
If someone stabs you in the back, you should crush them.
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Bull Schmitt
November 12, 2009 12:48 PM in reply to The Commenter Formerly Known as NCSteve
I think you mean this one?
http://www.youtube.com/watch?v=ZC8C_JH2eQc
Keene Sentinel interview
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The Commenter Formerly Known as NCSteve
November 12, 2009 2:55 PM in reply to Bull Schmitt
Dude! I gave up looking for it months ago. Much obliged.
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arias
November 17, 2009 9:05 AM in reply to Bull Schmitt
Nice. Now if he could just put his Chicago political theory into practice by annihilating Netanyahu in a very public and bloody manner, that would be ideal.
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elle a
November 16, 2009 10:26 PM in reply to The Commenter Formerly Known as NCSteve
you can find the video on dailykos..i love it myself, seeing that inner ferocity in the man
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jimmyhoffa2222
November 12, 2009 11:58 AM
Trying to make "headline news" about a book that was released a week ago TPM?
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par4
November 12, 2009 12:05 PM
It won't matter if they don't start creating jobs and passing popular meaningful health insurance reform. One more debacle like the House bill and they'll be hard pressed to keep a majority.
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fkaZk0sm0
November 12, 2009 12:14 PM
of course the key is who was behind the scenes in the pushes to move the primaries in the first place.
the behind the scenes with the rules committee and pledges to not campaign that happened 'after' didn't occur in a vaccuum.
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S1m0n
November 12, 2009 12:28 PM
'Wolfson responds: "Smart politics."'
And far from the only time that the Obama campaign ate Hillary's lunch. Over and over through the primary, the Obama campaign stayed about two weeks ahead of Clinton's. An apparent opportunity would appear for Hillary, and then we'd notice that Obama's operation had countered that move a couple of weeks earlier.
Someone once observed of a retiring athlete: "Like many great sportsmen, he appeared to have more time than everyone else.." The Obama campaign was like that. They had more time, and they got it by thinking farther ahead and then staying there.
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Laptop-battery
November 12, 2009 12:36 PM
I think all the president is the progress of the pledge
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neesy08
November 12, 2009 12:42 PM
well, i wish he would do something about the senate bill he needs to go in and start crushing some heads. let his al capone come out
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MNPundit
November 12, 2009 12:45 PM
He did the $400 haircut? Wow. What a slime ball.
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jenesq
November 12, 2009 1:38 PM in reply to MNPundit
Plouffe did us a pretty big favor with that $400 haircut story. Imagine if Edwards had won the nomination...we'd be writing about President McCain and Vice-President Palin. Edwards is a slimeball, so don't waste any pity on him. The haircut story is probably the mildest thing the Obama campaign could have lobbed at him, as we all know.
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MNPundit
November 12, 2009 4:21 PM in reply to jenesq
No one else knew about Rielle hunter at the time. It was a dishonest, pathetic attempt at rightist media sensationalism and Obama is a lesser person for allowing it.
If it had more than a point or two effect on Edwards I will eat my tie. It was just sleaze for sleazes sake. But then, Obama has always been more ready to take on Dems than Republicans.
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dijamo
November 12, 2009 1:00 PM
A duh. Seriously, who didn't know the Obama campaign was behing the disenfranchisement of two states as a political game? Love that new politics.
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Stroszek
November 12, 2009 1:14 PM in reply to dijamo
That's not what the article says (at all) but please continue bringing the PUMA crazy. It's fascinating to see how long you losers can be bitter about this.
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Xantar
November 12, 2009 1:31 PM in reply to dijamo
And he still stands the wrong way when people are praising him in public! When will he stop crossing his arms and looking at the ground?
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Stroszek
November 12, 2009 1:42 PM in reply to Xantar
WHITEY TAPE
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jenesq
November 12, 2009 1:39 PM in reply to dijamo
Can you read? The decision to punish FL and MI originated with the early states who didn't want their status to be tread upon. Obama just used the situation to his advantage, as any smart politician would. Hillary ran a horrible campaign and Obama ran a good one, period, end of story.
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dijamo
November 12, 2009 3:51 PM in reply to jenesq
Obama ran a great campaign but reality check: campaigning is not governing. He passed a shitty stimulus bill that was too small and too heavily weighted with tax cuts rather than job creation to get the approval of the Republicans. He's turned the entire democratic policy agenda over to Olympia Snowe and friends. He lost sight of the values he ran on like civil liberties, return to rule of law, DADT, etc etc etc. But at least he is being exposed for the excessively compromising unprincipled poll-driven "I need everyone to like me guy" I've known he was all along. :)
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KarinJR
November 12, 2009 4:12 PM in reply to dijamo
You know what? He's passed health care reform through the House. Let's compare the unfortunate compromises he had to make there with the record of all the other Democratic Presidents to achieve this... Oh that's right, THERE AREN'T ANY.
You think he's too compromising for your taste? Well that's your opinion and your entitled to it. But I'll have the back of the folks who actually get something done as opposed to all those people who think they could have done it better.
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political_observer
November 12, 2009 1:26 PM
This dijamo fella is still around? Bwahahahahaha!
You should try your luck in the Orly Taitz threads. You'd feel at home there.
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Skybolt
November 12, 2009 1:40 PM
All states should have primaries and they should all be held simultaneously in the spring. Nominations should be about the people, not about tactics and gamesmanship.
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Stroszek
November 12, 2009 1:49 PM in reply to Skybolt
Or if we're going to structure things to be biased for institutionally favored candidates who can command the most national media attention, why don't we just delegate the decision to CNN roundtable moderated by Jimmy Carville?
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Skybolt
November 12, 2009 2:38 PM in reply to Stroszek
Why don't we let the candidate with the most votes win, instead of letting a bunch of disproportionately white people in a few disproportionately rural states choose the candidate?
Why don't we let the candidate who can run the most effective campaign in the scenario most similar to the general election campaign have the best chance at the nomination?
Why don't we give people in urban areas, which make up a majority of the population, a fair shot at influencing the nomination?
Why should a voter in New York matter less than a voter in Iowa?
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arias
November 17, 2009 9:03 AM in reply to Skybolt
Your might have a point, but it's irrelevant to this post. The primaries are what they are, the rules were agreed to by all candidates prior to the primaries, and the tactics and gamesmanship that followed were exerted by all in the pursuit of winning.
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Skybolt
November 17, 2009 11:30 AM in reply to arias
I don't mind what Obama did to win, but I'd say the most important fact underlying the original post is that our nomination system is ridiculous and undemocratic. That Obama was the best at manipulating that system is secondary. Everyone knows he ran the best campaign.
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readytoblowagasket
November 12, 2009 2:23 PM
Yyyyessss.
No shit, Sherlock! Thanks for reporting on it when it happened!!!!
Oh wait. TPM never did that.
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Xantar
November 12, 2009 2:38 PM in reply to readytoblowagasket
Now all we need is Billy Glad to show up and call Obama an asshole. Then it'll be just like the primaries again. Yippee!
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readytoblowagasket
November 12, 2009 2:39 PM in reply to readytoblowagasket
P.S.
Although the actual primary voters in those states beg to differ. But who gives a fuck about them?
Love,
Talking Points Memo
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DennisCMtyers
November 12, 2009 5:26 PM
Pledge, schmedge. Plouffe and company blew it. Obama took his name off the ballot in thhe unauthorized states without an agreement for Clinton to do the same. As a result, she was the only big name on the ballot and was able to "win". That, not the pledges, created the mess.
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Donald from Hawaii
November 12, 2009 7:25 PM
The 2008 primary election is over. While I haven't forgotten what was done to Mrs. Clinton by a number of her fellow Democrats, I long ago accepted the outcome and moved on to support our party's nominee, as did other Clinton supporters.
That said, it's a shame that David Plouffe's own audacity precludes him from reining in his ego and pocketbook for the good of the country and the party. Speaking as a veteran of many local, statewide and congressional campaigns, I have two thoughts to offer the greedy and self-absorbed Mr. Plouffe:
There is often an inverse proportion at work here, in that the more public you raise your own personal profile, the less effective you become over the course of your professional career.
Simply put, you run a very real risk that your own celebrity / notoriety will eventually overshadow your own candidate, even if / when you're ostensibly acting on his or her behalf.
And American political history is littered with examples of once-effective operatives who fell under the spell of their own self-image and became caricatures of themselves as a result, to the ultimate detriment of both client and cause.
This is particularly true if said campaign proves successful. After all, most successful candidates will face re-election at some point, and each successive revelation of their respective campaigns' modus operandi can only serve to compromise that effort.
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MichiganMark
November 16, 2009 8:41 PM
"Although the actual primary voters in those states beg to differ. But who gives a fuck about them?"
Actual Michigan primary voter here. Note, you don't speak for me.
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Desidero
November 17, 2009 1:00 PM in reply to MichiganMark
How's that Obama bailout doing for ya? Might have been nice for him to drop in and ask your opinion when the jury was still out.
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amber
November 17, 2009 2:51 AM
Now if they could only use these "brass knuckles" to beat up Joe Lieberman and the Blue Dogs a bit, and crush the Republicans.
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