On the same day that the Business Roundtable had some kind (some not-so-kind) words for health care reform, a business umbrella group, which includes major players, including the U.S. Chamber of Commerce, the National Association of Manufacturers, the National Retail Federation, and the National Federation of Independent Businesses, has launched a major ad campaign opposing current health care legislation in Congress.

The ads come days after the House passed major health care legislation and as the Senate prepares to take up its own bill.

The first ad, which will air on national cable and in key health care swing states (Alaska, Arkansas, Connecticut, Indiana, Louisiana, Maine, Nebraska, North Dakota, South Dakota, and Virginia) warns about the reform proposals in general terms, and encourages people to call Congress in opposition to them.

The second ad targets individual members of Congress, thanking them for "standing tall" against reform. Here's the ad running in the district of Rep. Mike Ross (D-AR).

The third, and perhaps most damaging to health care reform, attacks vulnerable members who voted for the House's bill.