Nine months ago when the Democrats who ran Barack's Obama campaign created Organizing for America, no one was sure exactly how it would work or whether it was possible to harness the enthusiasm for the new president and translate it into action.
But nearing the anniversary of Obama's election, OFA has strengthened into a (smaller) mirror of the campaign, with volunteers in every single Congressional district and staff on the ground in every state but Oklahoma.
They also are growing the Obama donor base.
TPMDC has learned that 24.7 percent of the donations made online to OFA are new donors - people who didn't give during the campaign. That's a pretty striking figure give that a record 3 million people donated during 2007 and 2008.
Organizationally, the boots-on-the-ground, Washington outsider vibe has translated into real results as well. Saturday morning, an OFA volunteer in Louisiana flagged for the team that Rep. Joseph Cao (R-LA) might end up supporting health care.
The administration had been talking to Cao behind the scenes, but it was the volunteer who emailed OFA staffers to report that the Republican's office wasn't saying he was against the bill which opened the floodgates. OFA volunteers made 550 calls to the district office on Saturday in the hours before he became the lone Republican to back the bill.
In an exclusive interview with TPMDC, OFA officials laid out their metrics so far and stressed the results have exceeded expectations.
It was no surprise that Mitch Stewart, OFA's director, and Jeremy Bird, the deputy director, remained on message at all times. They told me nearly a dozen times the OFA mission is to support the president's agenda, and downplayed any disappointment that Obama voters couldn't make the difference in last week's state races in Virginia and New Jersey.
But the wide-ranging interview did lift the curtain on the organization, officially deemed a special project of the Democratic National Committee.
As I detailed earlier this year, OFA and the DNC share a building and merged finances, but keep many things separate. Among those are the list of email supporters, which stood at 13 million at the end of the long campaign. (They won't disclose its size today.)
Campaign geeks may like the transcript of our interview, and come along after the jump to delve into how OFA is doing.
Bird said the plugged-in volunteers who alerted the team to Cao being a potential "Yes" vote on health care are a great example of how "you can't listen to Washington."
He and Stewart said the boots on the ground are always more in tune with voters' sentiment, just like they witnessed as top aides in the Obama campaign.
"We're only 9 months in and we have been methodically building across the country since January," Bird told TPMDC. "This weekend was a big deal."
Since June 6 when the health care push began in earnest, 95 percent of OFA's efforts have been focused on health care.
While volunteers had a good week on health care, which coincided with the anniversary of Obama's win last year, they also suffered two major losses in governor's races in Virginia and New Jersey. State Sen. Creigh Deeds (D-VA) had banked his entire strategy on turning out Obama surge voters from 2008, but lost by more than 15 points.
Bird and Stewart stressed the wins in New York's 23rd Congressional district, which hasn't had a Democratic member of Congress since the Civil War, and in the Charlotte, NC mayor's race, among others.
When pressed, they insisted OFA volunteers weren't the reason for the losses.
"When you have a loss like that it doesn't have a lot to do with field organizing on the ground," Bird said.
In addition, OFA volunteers from 2008 and this year invested time in training new supporters, who learned community organizing techniques that will help Democrats and Obama going forward, they said.
"If you advance the president's agenda that's going to translate politically and help Democrats throughout the country. And frankly keeping people engaged on the issues in an off year is going to translate in a mid-term year. They are going to continue to be engaged," said Hari Sevugan, a spokesman for the DNC and OFA.
Other volunteers are seeing results and were especially cheered by the historic vote on health care Saturday night. Bird and Stewart shared several stories about OFA supporters on the ground whose calls seemed to make the difference convincing representatives in Arizona and West Virginia.
They said Obama gets renergized from these stories and from reconnecting with the grassroots group that helped him win the presidency last year. He records direct to the camera videos, did a town hall over the summer and called OFA volunteers from Air Force One just before he started his health care push.
OFA's metrics (see them all here) show that health care remains the group's focus.
Stewart used as an example the massive call day a few weeks ago, when OFA set a goal 100,000 calls to Congress. Some, including TPMDC, suggested the benchmark was an easy one since they blew through it midday and ultimately made more than 300,000 calls.
"Some folks thought we had artificially lowered expectations," Stewart said, insisting that OFA based the figure "on science."
He said the Web team had to create a new graphic that included a 200,000 goal on the fly since they were unprepared for the day to go so well. Once that was up, they had to scrap it almost immediately to make the 300,000 one, he said.
Stewart said organizers have been surprised, given the long and hard-fought primary and general election campaigns, to hear stories about volunteers who have gotten involved for the first time. "It's inspiring," he said.
In one case, a 2008 supporter of Sen. John McCain (R-AZ) is volunteering in Colorado, knocking on doors on the health care issue. The Republican may never vote for Obama, but wanted to get involved.
The calls aren't just to supporters, or wavering Democrats. Instead, the OFA volunteers are spread out across the country and do outreach to all 535 members of Congress. They also get involved in other issues, and organized locally to help tsunami victims in American Samoa.
OFA stays engaged with supporters who aren't as interested in health care, sending out emails on the climate change bill that's pending in Congress, and targeting college supporters on the issue of student loan reform.
Bird said hearing positive stories from volunteers keeps them grounded in reality.
I asked about what seems to be the latest trend of positive messages, such as the thank-you rallies at airports for members of Congress who voted for health care and the "tweet your representative" campaign.
In the transcript, which you can read here, Stewart and Bird offer a fascinating reveal about how they test volunteers when they move up in the organizations.

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par4
November 11, 2009 8:36 AM
Obama and Holder belong in a prison cell next to Bush and Cheney. Both parties are totally corrupt, you can't be a good American and support either one.
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The Old Grouch
November 11, 2009 9:22 AM in reply to par4
You got anything close to evidence to back that one up, Sparky?
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aabrown1971
November 11, 2009 6:17 PM in reply to The Old Grouch
Since January 2009, President Obama has:
* escalated terrorist, civilian-slaughtering war in South Asia, dangerously expanding the war theater (now called "Af-Pak")to include nuclear Pakistan.
* Responded coldly to Afghanistan president's early request that the U.S. stop killing Afghani civilians.
* Promoted a notorious assassin and death-squad leader to the position of Commander of U.S. Forces in "Af-Pak." Lt. General Stanley A McChrystal, former chief of the military's special Joint Special Operations Command in Iraq, was involved in a prisoner abuse scandal in Baghdad's Camp Nana and played a key role in covering up the "friendly fire" death of professional football star and Army Ranger Pat Tllman. According to U.S. empire-critic Tom Engelhardt, McChrystal is "a legacy figure from the worst days of the Bush-Cheney-Rumsfeld era" who "comes from a world where killing by any means is the norm and a blanket of secrecy provides the necessary protection."
* Indefinitely continued the disastrous Iraq occupation, pressuring the Iraqi government not to permit the popular referendum required by the Status of Forces Agreement (SOFA) - the withdrawal document forced on the Bush administration by the Iraqi resistance.
* Refused to once acknowledge the criminal, immoral, and illegal nature of the Iraq War or of any other U.S. war, including Vietnam and, of course, Afghanistan ("Obama's Vietnam").
* Sustained the large-scale use of expansive, largely unaccountable corporate-mercenary fighting forces in Iraq and Afghanistan.
* Increased the U.S. "defense" (empire) budget (itself responsible for half the world's military spending and the maintenance of more than 760 military bases spread across more than 130 countries), consistent with his advance dismissal (as leading Bush-Obama bailout recipient Morgan Stanley reported last November) of a "peace dividend")
* Refused to rule out approval for an Israel attack on Iran.
* Consistently raised bogus alarms about "Iran's nuclear program" even as he moves forward (as the Inter-Press Service recently reported) with efforts to reconstitute U.S. nuclear weapons
* Refused to in any serious way against Israel's brutal and criminal occupation of Palestine.
* Refused to move in any significant way against a right-wing coup against a democratically elected president in Honduras.
* Repeatedly crafted and advanced arrogant nationally narcissistic "American exceptionalist" rhetoric on the United States' supposed special moral and historical qualifications and duty to run the world's affairs by force when "necessary."
* Repeatedly claimed that the U.S. must not apologize for any of its actions (the worst ones considered well-intentioned "mistakes," never imperial crimes) since it is on the whole "an enormous force for good in the world."
* Repackaged and reproduced essential core aspects of Bush's "counterterrorist" assault on basic human and civil rights at home and abroad. According to Jack Goldsmith, a former Assistant Attorney General in the Bush II administration, Dick Cheney's premise "that the Obama administration has reversed Bush-era [counterterrorism] policies is largely wrong. The truth is closer to the opposite: The new administration has copied most of the Bush program, has expanded some of it, and has narrowed only a bit. Almost all of the Obama changes have been at the level of packaging, argumentation, symbol, and rhetoric.... The main difference between the Obama and Bush administrations concerns not the substance of terrorism policy, but rather its packaging."
So, yes, there is plenty of evidence to back up "Sparky's" claims.
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Captain Dan
November 11, 2009 7:01 PM in reply to aabrown1971
* Refused to once acknowledge the criminal, immoral, and illegal nature of the Iraq War or of any other U.S. war, including Vietnam and, of course, Afghanistan ("Obama's Vietnam").
This statement alone puts you out on a very weak limb that can not manage to hold your weight. Does WWII deserve a place on your list as "any other U. S. war"?
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JimmyBobby
November 11, 2009 7:01 PM in reply to aabrown1971
Dude, very little of that is evidence. It's claims. You don't know what Obama is doing relative to Israel and Palestine, and neither do I. And before you advocate shutting down all those military bases, you might want to ask the countries in which they're located how they feel about it. You might be surprised that we're not there as an occupying force but as protection and a welcome source of American dollars. And on and on. Lots of opinion, short on facts.
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brewmn61
November 11, 2009 11:08 AM in reply to par4
LOL. This IS a parody of the purity trolls, right?
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Annie Oakley
November 11, 2009 11:08 AM in reply to par4
You must be the only "good American" around then.
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kash79
November 11, 2009 1:22 PM in reply to par4
I'm sure there is no more space in that peanut sized brain to make anymore comprehensive analysis. Otherwise, I had a few questions.
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Zoey
November 11, 2009 8:42 AM
OFA threatened to kick me off the site permanently for having a house party where single payer would be on the table. I wrote about it at the time:
http://ellenofthetenth.blogspot.com/2009/06/change-we-can-be-afraid-of.html
Then, there was Jeremy on Ed Schultz a few weeks ago completely unable to say anything about the Blue Dog Democrats against the health care bill. The problem with OFA is that it's so tied to insiders and candidates, it cannot be considered the grassroots group it claims to be.
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SqueakyRat
November 11, 2009 9:06 AM
TPMDC has learned that 24.7 percent of the donations made online to OFA are new donors - people who didn't give during the campaign. That's a pretty striking figure give that a record 3 million people donated during 2007 and 2008.
How so? It's only impressive if the number of donors to OFA is large. How many people donated t the Obama campaign in 2007 and 2008 is irrelevant.
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drinal
November 11, 2009 9:30 AM in reply to SqueakyRat
Well there are some pretty impressive numbers in the metrics. For the Dems this is better organization than we've seen in along time.
http://tpmlivewire.talkingpointsmemo.com/2009/11/ofa-metrics-nine-months-in.php
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condew
November 11, 2009 9:15 AM
I always figured OFA was Obama's attempt to control the progressives so they could be silenced. The administration keeps leaking disparaging remarks about "the left of the left" and bloggers in pajamas who should join the real world. I finally unsubscribed from OFA when Obama's qualified public support for the Public option seemed to be contradicted by his support for the Baucus bill and when Harry Reid's support for the public option turned out to be stronger than the administration's.
I hope MoveOn, Democracy for America, and Fire Dog Lake remain the strongest Progressive voices because I just don't trust OFA to be anything more than a DLC plot to silence criticism from the left.
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izzatxeaux
November 11, 2009 9:35 AM in reply to condew
I share your skepticism - and it's justified when I see OFA was sending out e mails asking it's members to thank and welcome home those who voted for the House bill, even though they voted for Stupak (Carney, Ellsworth, Cooper)
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JEP07
November 11, 2009 10:17 AM in reply to condew
"a DLC plot to silence criticism from the left."
A.K.A. Rahm's post-election co-opting of Obama's pre-election organization to help organize the chess board for the long haul?
Seedy, but effective, don't you think? And as for it not being grassroots, that is where it dwells. Without those boots on the ground, OFA is all digital data and email lists. But those boots on the ground, bearing experienced and focused eyes and ears in so many political places, provides the OFA with a unique and pervasive perspective, a magnified version of the DFA, the original grassroots/netroots entity that propelled Howard Dean to national leadership.
As the source of long term strategy, and even some short term tactics, they are becoming something of the new leadership of the Democratic Party. Personally, I think that bodes well for the party. But much of their future success will depend on where the ideological fulcrum of the debate pivots. As yet, they seem quite result-oriented, looking to the future growth of the whole party.
But, purity being the problem, some on the left will see that as vacillation or acquiescence.
I disagree. So far, considering the poll numbers and their implications for the R's, it seems as if someone is playing a masterful game of political chess.
And keep in mind, loosing the mean dogs of NY23 wasn't Palin's work. Whoever appointed the Congressman there as Army Chief and opened that seat up for this election, opened up this Republican Pandora's Box.
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Zoey
November 11, 2009 10:25 AM in reply to condew
While I appreciate how you feel, the problem with quitting is that you leave the entire site to those who are not thinking independently. Further, MoveOn isn't much better. Then spent the better part of last week trolling on single payer yahoo groups telling the members that they had to stop advocating for single payer.
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ghaon
November 11, 2009 2:43 PM in reply to condew
condew, OFA has been fighting for the public option since day one.
They never dropped it.
While yes, Huffpo and TPM, both proclaimed (in a pitiful echo of Fox News, and Limbaugh) that "THE PUBLIC OPTION IS DEAD" Organizing for America, the group that Obama is mining his donor list for, has consistently been asking people to contact congress and convey their support for health reform and a public option.
It's unfortunate that even the media we want to be able to trust psyches us out and hurts our movement.
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NotBornEveryMinute
November 12, 2009 12:34 AM in reply to ghaon
Of the 24 emails from OFA I have kept, only 2 of them mention a public option, and don't push it all that strongly.
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Sailboy
November 11, 2009 9:47 AM
I joined OFA partly because I was inspired by Obama and because I wanted to make a difference in health care reform. But, it became clear very early on the only objective of OFA was to support the “current” agenda of the president. As with Health care reform, it was not about getting a bill the public wanted it was more about getting a bill the president wanted. OFA didn’t seem to care that most of their volunteers expressed an interest for the public option; they just wanted to make sure the president got his bill.
I quit OFA because they did not hear what the volunteers where saying, they had no focus. To me a grassroots effort is an organization that is ran and operated on the ideals of it members. OFA is nothing more than an extension of the president’s arm. When you sit in a meeting and all the volunteers ask why the president has not come out strongly in favor of a public option and the only response is talking points, you start to hear the real reason for OFA. Support the Ideals of the president and not your members.
I am one of those Americans who for the last 40 years never got involved with politics until I saw what a mess G.W.B. made of this nation. I to, like most Americans, looked for hope in Obama, and still do, but……..
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Indie Pro
November 11, 2009 9:56 AM in reply to Sailboy
I agree. It was the tone deafness of this org that caused me to unsubscribe and quit as well.
There are progressive groups and blogs calling for this regarding certain issues.
But also, for me, it was their trumpeting the House bill as if the Stupak amendment and a worthless public option wasn't in it,a dn leadership didn't backstap the progressives.
VIA FDL: John and Joe at AmericaBlog are launching a donor boycott of the DNC. We're joining it along with Daily Kos, Dan Savage, Michelangelo Signorile, David Mixner, Andy Towle and Michael Goff of Towle Road, Paul Sousa (Founder of Equal Rep in Boston), Pam Spaulding, Robin Tyler (ED of the Equality Campaign, Inc.), and Bil Browning for the Bilerico Project
Until the Democratic Congress passes, and President Obama signs, legislation enacting ENDA, repealing DADT, and repealing DOMA, we ask you to join us in pledging to postpone contributions to the Democratic National Committee, Organizing for America, and the Obama campaign.
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johnmccsf
November 11, 2009 10:27 AM in reply to Indie Pro
I am a big contributor to those metrics
Guess I am excommunicate and anathema to the Weiner Wing of the Democratic Party
Oh well....Think I'll go kill myself
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Indie Pro
November 11, 2009 10:31 AM in reply to johnmccsf
on the contrary, you are lord god king of the Weiner Wing of the Democratic Party.
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ghaon
November 11, 2009 2:38 PM in reply to Indie Pro
How do you suspect that Obama accomplishes the objectives you have laid out?
I'm in the camp that coordinated smart volunteer work will make a difference. Smugly sitting on the sidelines will not.
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Indie Pro
November 11, 2009 5:37 PM in reply to ghaon
his interests are more corporate than mine.
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ghaon
November 11, 2009 2:36 PM in reply to Sailboy
You're arguing that OFA has "no focus" and that"the only objective of OFA was to support the “current” agenda of the president.
That's exactly what focus is, working hard to advance what is currently the best way forward. You can stay pure by sitting at home by yourself fuming away, but you're not making any difference by blog commenting to the crowd.
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the true enduring majority
November 11, 2009 11:10 AM
A donor boycott of the DNC huh? I'm sure that will make gay marriage, DADT and repealing DOMA happen so much faster...
So IndiePro now I see where you are coming from with your constant whining about the Obama Admin not being liberal enough.
This is going to sound horrible, but honestly the American public does not give a flying fuck about gay marriage. Really. At best it is a fluff issue that most people are downright indifferent about, because unless one is gay or a some right wing anti-prop 8 wacko type, it is an issue that doesn't effect them one way or the other.
And in comparison to finishing health care reform and at minimum ending the most egregious abuses by the parasitic insurance industry, not to mention the climate change legislation and the Oberstar transportation bill, the whole "Marriage Equality" and DADT thing are minor issues that will have to wait.
FYI, while it might be technically possible for the POTUS to issue an executive order repealing DADT, it could restored by the flick of a pen by a future president or future Congress. And that is contingent upon the executive order surviving a court challenge that would be inevitably brought by Focus on the Family and their fellow travelers. While the President may be the commander in chief of the armed forces, Congress is the branch of gov't with the authority to write the Universal Code of Military Justice. UCMJ is simply not up to the President to decide. Truman was able to order desegregation in 1948 because it was a command issue, not a legal one. If blacks serving in white units had been prohibited by the UCMJ, then Truman would have had to go to Congress to have it repealed. In that case it would have been much later than 1948 for desegregation to actually happen.
I'm sorry for anyone who is gay that they've had to wait for these injustices to be fixed. If I were in your shoes, I would be pissed too. That being said, a gay couple not being able to get married or full transferable benefits because of DOMA, or simply suspending any prosecutions resulting from DADT until it is repealed isn't going to kill anyone.
Does it suck? Yes. However, compared to the thousands of Americans, gay or straight, who die every year because they lack health insurance, or the small businesses who can't afford to hire more workers or have to cut hours because they can't afford to supply health care to anyone new, or the spectre of climate change and our dependence on foreign fuels, or our crumbling infrastructure, all of those issues are minor.
Yes. I said it. Minor. So suck it up. Stop comparing gay marriage to the civil rights movement. Last time I checked, homosexuals aren't being lynched on daily basis, denied their right to vote, or being shot with fire hoses and attacked by police dogs for exercising their right to free speech and assembly. That comparison costs you guys big time when it comes to support in black communities. It costs you in minority communities in general.
The Democrat's are on your side here. But you need to take a hard look at priorities, not so much from the Dem point of view but from the John Q Public POV. Support for gay marriage has been slipping. People aren't becoming more bigoted against gays IMHO. Even those sympathetic to gay rights causes are getting pissed when progressive groups start attacking their own and their allies in the middle of tough policy fights (ie Health Care Reform) because action on the issues they care about aren't moving fast enough.
It makes it look like the only reason gays were backing the Democratic Party was because they were expecting Obama and Congress to drop everything and wave a magic wand so on January 21st gay couples could wed and DOMA would be gone, and their marriages would be recognized in all 50 states. If gay rights groups want that then they need to find a new strategy, because this piecemeal one ain't working.
I'm hoping those considering a donor boycott of the DNC, OFA, Obama campaign etc, will reconsider. Right now, there is a premium on party unity. Unity is vital in order to be able to get universal healthcare passed, as it will be in order to get the Senate version of ACES passed, etc. If big legislation isn't passed by 2010 then we are going to lose seats big time, possibly even the House of Reps to the Repugs. If that happens, then forget about repealing DADT and DOMA. If anything, prepare to fight more POS's like federal traditonal marriage amendments and the like. It doesn't have a prayer of happening but gay friendly legislation will have even less of chance in that event.
Unity will be rewarded. You will get your day alot sooner by being team players than if you cause discord.
In the event that the Dems in the run up to the 2010 midterms are polling badly and it will look like a bloodbath, they will jettison the least popular parts of their platform. Last I checked gay marriage and DOMA isn't polling so well and hasn't been for some time. Repealing DADT could easily be tacked to a defense appropriations bill. DOMA is going to be a tough fight, and it is determined that there are more popular policies that could be passed to help chances Nov 2010, then it's gonna get kicked down the road for another day.
The cold hard political calculation is that throwing gays under the bus or losing the House in 2010 because of a brutal campaign on a wedge issue for the vast majority of the public, jettinising gay rights is going to be the way to go. However, if we stick together and not fracture the party, than we can not just hold onto our majorities, but hopefully pick up more seats and maybe even some new more progressive faces. Then repealing DOMA, DADT and maybe even a federal law supporting gay marriage not just becomes possible but practically a given IMHO.
You've been waiting a long time, and everyone feels bad about that, but hang in there. Doing anything else would basically be throwing yourself under the bus and no one wants to see that happen. Seriously.
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Indie Pro
November 11, 2009 11:27 AM in reply to the true enduring majority
You are the shining example of the democratic party's current thinking.
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Indie Pro
November 11, 2009 11:55 AM in reply to Indie Pro
the big tent, it is collapsing
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ghaon
November 11, 2009 2:46 PM in reply to Indie Pro
if only because there are people who are paranoid and consistently call our own team into question as opposed to working to build it up.
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Indie Pro
November 11, 2009 3:26 PM in reply to ghaon
you should his post again.
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izzatxeaux
November 11, 2009 12:46 PM in reply to the true enduring majority
who's fracturing whom here ? The Party did not simply roll back the clock (and a plank in it's own platform) on Choice, OFA and the DNC are now asking us to thank and welcome home pro-Stupak voters like Cooper, Ellsworth, and Carney
is Choice a "wedge issue" too ?
I, and I suspect plenty of others will be boycotting. It's called Accountability
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izzatxeaux
November 11, 2009 12:55 PM in reply to the true enduring majority
I'll be sure to share that with Judy Shepherd
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the true enduring majority
November 11, 2009 11:47 PM in reply to izzatxeaux
Thank you for proving my point. I figured one of the usual peanut gallery members would do it.
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condew
November 11, 2009 1:19 PM in reply to the true enduring majority
Sounds like some gay leaders want to play hardball with their wiffleball bat. If they had remained team players, I think Obama would have given them more of what they wanted when either Dems had firmer control or were losing it. They did just get the hate crimes legislation. Now that they've deceided to raise a ruckus when we need unity for the biggest effort Dems have tried in a generation, healthcare, I don't think they will be trusted if they do return, and like the gun control nuts that cost Dems many elections, I won't miss them.
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elle a
November 12, 2009 4:03 PM in reply to the true enduring majority
you are right, never mind these naysayers and these naive people who dont want to understand how politics works.
they complain about the republicans and then turn around and behave the same way when they feel their needs are not being met fast enough.
yeah, boycott the dnc right. let the republicans get voted into office. see how much better you fare then.
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VivaAmerica!
November 11, 2009 11:24 AM
Why are people talking about OFA as if its the demise of the Left? It's not forcing anyone to do anything. It's not stopping other organizations from doing their thing.
And don't dismiss it's members as lemmings. Each organization has a stated goal and if you agree with them - you join, if not - go elsewhere. Although I'm sure if it wasn't associated with The Man, its members wouldn't be dismissed. And I surely hope that organizations like OFA, DFA, etc. are not dismissing OFA. For one, you might sure as hell need them to help support a Liberal or Progressive candidate and they are more appealing to the general population than organizations like MoveOn.
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ghaon
November 11, 2009 2:22 PM in reply to VivaAmerica!
Exactly. Obama could be banking this money for future runs or to buy off members of congress with PAC money. OFA is another attempt, like any other progressive organization, to affect change.
Yes, it takes its directives from our own damn President. But we elected Obama to get things done. He's never hidden his pragmatic side. That's why he set up a pragmatic organization that does the hard work of phone calling and knocking doors. Plenty of organizations out there do simply blast e-mail lists, and use new media pizazz.
This new media stuff has gotten out of hand as of late. Every group out there now sees how effectively Obama utilized new media so they're investing in it. However, they too often miss the primary way the Obama campaign used new media tools throughout 2007 and 2008: to convert online activism into local offline "on the groud" neighbor to neighbor action.
That proved itself successful. That strategy elected Barack H. Obama! I think they at least deserve to give it a go for issue organizing. Especially given that they're allied with the same people who have the greatest power to actually move legislation, the Obama administration.
Any effective organization must have clear goals and defined tactics, I think OFA is doing a great job of keeping the tent as wide as possible while staying singularly focused on moving members of congress to support progressive legislation that has the highest probability of passing.
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whachawant
November 11, 2009 2:14 PM
As an OFA insider from the beginning there is no way to overstate the epic disappointment their strategy has been. For the legions on campaign volunteers who saw they could make a difference and wanted to bring it back home to their own neighborhoods and cities, they have been consigned to host phone bank parties and pimp out their friends to become team members. Message to be supplied later. Literally.
This is a volunteer PR firm, which is okay as long as the volunteers like the message OFA hands down. Hundreds of the most dedicated and experienced people have already dropped out. Not because they don't understand compromise or unity, but because this isn't real community organizing. I've read the plan: legions of people prepared to dial other people and ask them to call their legislators...to say what? Whatever you are told.
Message to Mitch and Jeremy: Remember during the campaign when Barack said "this isn't about me, it's about you"? You have forgotten the message. When we asked for change, it wasn't for the payphone!
You could have made something much more meaningful, something that really helped people help their communities, not just get through the press cycle.
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ghaon
November 11, 2009 2:31 PM in reply to whachawant
whachaw, you're simultaneously arguing that OFA should have a clearer message AND that OFA has lost the "it's about you" angle.
That doesn't make sense to me.
To keep a larger tent, OFA has watered down its "message" yes.
But "message" is also called talking points, and a lot of people consider THAT to be control.
OFA spends a lot of its time training people on personal story telling, which is a key component to organizing. Another way of looking at this is that OFA is actually trusting its volunteers with its message. Thy are empowering them to speak about politics from a personal value base that is much more effective in persuasion that policyspeak bludgeoning.
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whachawant
November 11, 2009 3:40 PM in reply to ghaon
Telling your story is the most basic, entry level version of citizen communication. Sure it's personal and that's fine. It's also the exact same thing they taught volunteers during the campaign. In more than a year there has been no growth in the plan to develop real leaders. It's stunted.
I didn't say they needed a "clearer" message, I said they don't have one. They don't. It's completely fill-in-the-blank as things develop. Watered down becomes just water at some point.
And just like the campaign, goals and numbers are everything. How many teams? How many calls? How many contacts? These goals are put on volunteers who may not have the resources to use up all their cell phone minutes to reach a state goal the staff can congratulate themselves for having reached.
Read the interview transcript and look for the clues yourself, its numbers and donations at the heart of what they are doing.
And so on a neighborhood level, what has transpired that made those volunteers stronger and their community better? Remember block by block? There is no plan to energize inner-city people to take back or become more effective in their communities and with the strategy OFA is using, they can't afford it.
If you want to play OFA's game, you better have time, high-speed internet and plenty of minutes on your call plan. Be willing to compromise and keep your mouth shut.
It's fine to support the administration, it's fine to phone bank. Jeremy Bird was quoted in a recent article saying they weren't going to be a top-down organization, he isn't being honest and because of it, many of OFA's strongest leaders are leaving in disappointment.
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MNPundit
November 11, 2009 5:45 PM in reply to whachawant
Obama doesn't want real leaders. Obama wants people who will do what he thinks will work. This is a pattern that repeats, it's why the Obama team's instinct is to go it alone and ignore outside advice.
Maybe you think that's unfair, but when have they ever taken advice from blogosphere which has been endless right about everything except Lamont.
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VCubed
November 11, 2009 2:53 PM
There are issues with OFA. First, "metrics" are a nice measure - until you look deeper. I know for a fact that every CD does not have an active leader, so having a bunch of people who checked off "will volunteer" in that CD doesn't amount to an actually organized CD, or actually active volunteers.
OFA is led by soon-to-be-ex-Gov Kaine of Virginia, a Dem who just let another black man get put to death in his state, the DC sniper John Allen Muhammed, who just happens to have been a veteran. Happy Veterans Day. Kaine is a former missionary who found backing the death penalty more politically expedient than opposing it even as one man was put to death under his signature of approval, and who somehow let an anti-health-reform party "leader" become the Dem candidate for the dismal VA governor race we just lost. And Kaine speaks Spanish fluently thanks to his former missionary life, but Latino organization has been at the bottom of OFA's priorities until these lost elections.
OFA leadership tends to look exactly like those two photos: white and male.
OFA is solely focused on getting a health care bill passed. To this day it does not include the public option in its calling scripts that ask people to call congress.
OFA just started to do outreach to Hispanics/Latinos - after the poor turnout of minorities in the lost elections. I asked our leader how the health care plans impact immigrants specifically. He didn't know.
All that said, I'm fully aware that to make progress in congress, we have to be focused, put aside "other" issues like LGBT, immigrants, minorities, even women's rights. It sits like a stone. The death penalty is most definitely nowhere on the radar. Energy/environment, the bankers/Wall St, are also not on the radar. Opposition to the just-passed Stupak Amendment isn't on our scripts as we drum up calls to congress.
In PA, we're to support Spectre over Sestak. As soon as Spectre gets re-elected, will he be a loyal Dem still, or will he pull a Lieberman? We should "trust" and work to guarantee majorities, of whatever quality.
It's hard to work within this system.
Oh, and as mobility-challenged and very poor person living on only Social Security, I was able to get help with transportation - even in TX, which was not my home state, every day for 15 days - and helped get Obama votes in three states and helped turn NV blue in a record-breaking voter registration drive that vols in my area did caravans to help out with, with the support of that amazing organization's volunteers and staff. I did so much work that I was elected at-large Delegate, got help from volunteers to go to Denver (including housing, daily transportation, and someone to push my wheelchair as I can't walk far/long). Now, I'm on my own.
OFA is more top-down than the Obama campaign was. The great people who made it possible for so many more of us to be active are now working in other organizations - for the environment, for LGBT, immigrants' and women's rights. The youth are back in school, or struggling to find even a menial job.
Ultimately, folks who can get leadership positions aren't going to say "no", esp in this economy. But without the volunteer corp we had in the campaign, it is not the same organization. I miss them.
Oh, and the rapid response email list has floated without direction since the campaign, a mere conversation-list. I almost jumped to see the moderator who worked so hard during the campaign post this article, and I'll bet he's sorry he did if he reads this.
But all that criticism said, it is the volunteers who make or break this and any organization. If we're not all there, we certainly can't have an impact on it. As a Latina/Black/Native LGBT disabled anti-death-penalty anti-Drug-War pro-justice anti-prison-industrial-complex anti-war pro-kids pro-youth pro-elderly feminist woman, I can certainly find a lot to criticize. But if they don't "fire" me, I won't quit. I'll do what I can. The alternative is unacceptable.
So, please, don't quit. We'll always have much to criticize - and much to fight for. You made the public option possible, diluted as it is. If you could do that, you really can do anything - in time. And this organization isn't the same without you. Whatever your progressive cause is, chances are I share it, and will help as much as I can.
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ghaon
November 11, 2009 3:15 PM in reply to VCubed
OFA does have the public option on their call scripts. It's been there since they started organizing for health care in June.
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VCubed
November 11, 2009 3:23 PM in reply to ghaon
Not on Vote Builder. It's "the President's health reform".
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jzap
November 11, 2009 3:15 PM
... and then announced he'd have VA opt out of the healthcare public option?
I may not know how to spell stooopid, but I know it when I see it!
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Dan Ancona
November 11, 2009 5:09 PM in reply to jzap
Yes! jzp I flagged that too. Deeds ran as "pro-business Dem" - in the Age of Bailouts. How the eff does that count as banking his entire strategy on turning Obama folks out? I wrote on the stoopdiity of this here (while trying to make the case for the poor guy):
http://danancona.blogspot.com/2009/10/deeds-getting-angelidified.html
Nothing is going to change until the consultants change. Hopefully the ones who ran Deeds' campaign will never work again.
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misteree
November 11, 2009 6:32 PM
I don't know about the rest of the country, but here in California, OFA is a bad joke. "Respect, Empower, and Include" has been replaced with "shut up and do as your told".
And dissent is not simply frowned upon, The state director actively goes after individuals who question the party line. OFA CA was the biggest phone banking engine in the country in 2008. Now it's just the DNC in drag....
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whachawant
November 11, 2009 7:19 PM
When Barack was a community organizer he was helping the community to solve issues, mobilize around solutions and teaching people to organize for themselves.
Phone banking is "self gratification" for number junkies. I'd like to see statistical data on how many people who are called and asked to call their legislators actually do make that call. It's telling that OFA has no way of knowing either and yet this is the focus of everything they are doing.
Thin, very thin.
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ghaon
November 11, 2009 7:34 PM in reply to whachawant
The Obama campaign was an attempt to infuse electoral politics with as many community organizing techniques as possible.
Organizing for America is attempting the same with issue organizing at the national level. If you're trying to affect national legislation, you have to have a national focus.
So yes there is a certain amount of top-down structure to it. One could also call that structure coordinated and focused, or perhaps even organized! Affecting national legislation is helping the community solve issues but at a different scale. I don't think there's anything wrong with exploring alternatives to the romantic ideal of the lone wolf organizer working solely on problems that have a local solutions.
Health care is a local problem almost everywhere and that's why the solution we seek is national. I don't think that makes it any less important than working on problems that are best solved locally through the city council and state legislature.
Numbers are important because they matter.
Anyone from the Obama campaign will tell you that it was a balance between growing quantitative numbers and building qualitative personal relationships.
Yes, it would be great to know what the "follow-through" rate is on commitments to call congress. That ambiguity is a problem, but it doesn't make the overall effort any less important.
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Josh
November 11, 2009 7:50 PM
I have to say this is embarrassing. Not to mention completely bogus. Organizers throughout the country talk and the numbers being touted are absolute nonsense. I am based in CA and 20 people showed up to reasonably publicized Camp OFA training session. Organizers are not allowed to speak, have been removed from email lists... repeatedly, and have been left hanging in the wind time and time again.
In CA they continue to take credit for the work of organizers who gave up and blew them off to work with other Orgs or run their own events. They have even had the audacity to claim OFA victory on OTHER ORGANIZATIONS events!
Not one thing has been generated out of this waste of an "organization" Would love to see the actual numbers from contributions coming in. Maybe you all at TPMDC can do the homework on that for us cause I don't believe it for a minute.
Pathetic. Move On, HCAN, Health Access, Brave New Films, Local organizers all have stuff for you to do and need your help and trust me their contribution numbers and their action results are much higher.
This is a top down org and no one is interested in the opinions of the GR people in the field. Move on and get some real work done. They do not represent us.
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ghaon
November 11, 2009 8:38 PM in reply to Josh
Well that's the heart of the issue really.
Organizations that didn't get jack accomplished for years are pissed off they have to compete for fund raising.
Why not take the attitude that the more progressive orgs the merrier?
Because every org out there must argue to its donor base that THEY are the ones that really cause change. THEY are the ones that are really true to who they are.
How much field work was being done nationally by these orgs before the Obama campaign. Virtually zero. It was all "check a box and e-mail congress." I probably filled out 100 of those.
There was very little field work, door to door, national scale work being done. Now everyone's pissed that the Obama campaign showed them how to do it, actually got someone elected, and is the new kid on the block siphoning away volunteers and funds.
I just happen to believe that nationally coordinated, focused, person to person contact is more effective than "check a box to pretend you're doing something"
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timba
November 11, 2009 9:13 PM
What I don't like about OFA is that they constantly send me emails which I can't reply to and when I go to their site, the only way to contact them is to go to the WhiteHouse site. I'm very angry at the White House for the obvious reasons and am very irritated that OFA thinks they can just keep sending me empty words with no way to reply. If OFA is so modern and forward-looking they should realize that they're poisoning their base and alienating people like me, who contributed $2,000 and worked tirelessly at the campaign office.
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Ripper McCord
November 11, 2009 10:10 PM
What the fuck is this puff-piece by Christina Bellantoni?
"TPMDC Exclusive: Inside DNC's Organizing For America"
Really? Exclusive? INSIDE the organization?
Bullshit. It's a standard interview piece masquerading as gonzo investigation. One-sided, with all information spoon-fed to Bellantoni by OFA. Where's the contacts OUTSIDE of the organization with FORMER insiders? There aren't any.
OFA is a top-down organization that gets its marching orders directly from the DNC and the White House. It's agenda is that of the president. Full stop. Period.
When phone-banking for health care last month, I was told explicitly by the regional field director "Don't bring up the public option" when urging people to contact their delegation. I was merely to tell the contacts to discuss with their senators and congressmen why THEY felt it was important to pass health care reform. Fair enough. But that command offers ZERO direction and support for what really mattered in this debate, while leaving plenty of room for a really bad bill to take shape.
OFA still hasn't mastered (or even studied) the art of retaining volunteers or even treating people as humans with lives of their own outside OFA. Read this for more:
http://tpmcafe.talkingpointsmemo.com/talk/blogs/ripper_mccord/2009/11/why-the-left-is-impotent.php
The remarks of others who have had DIRECT contact with OFA is far more convincing than the PR piece published above.
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msblucow
November 11, 2009 11:36 PM
This is a tough one.
I was an RFO (regional field organizer) during the campaign, but I don't really do that much with OFA any more. My philosophy is they're a tool in the toolbox - not the whole toolbox.
Back in July, OFA was having us call safe blue districts in CA - they were list building. This wasn't something I was at all interested in, so I partnered with another progressive organization to obtain VAN access. I cut lists for two Blue Dog lawmakers in CA who were known fence-sitters - Cardoza and Costa.
Utilizing the networks I had built while working on the campaign, I recruited phone bankers from all over the state. I welcomed all comers - want to advocate for single payer? Sure! Wanted to talk a constituent's ear off about the public option? Glad to have you!
Six weeks before OFA started calling into those districts, I'm proud to say we met our goal of 10,000 phone calls to those lawmaker's constituents. In the end, Costa and Cardoza ended up voted for health care reform (and unfortunately, for Stupak as well)
I know so many who have become discouraged by the path OFA has taken, and I completely understand why. But the fact of the matter is, OFA trained me how to do the work, and I've found that knowledge extremely useful.
I also know there are a lot of really great volunteers in that organization who mean well and want to do the right thing. So while I remain openly critical of OFA's policy, you will never find me being critical of the vols themselves. I keep those lines of communication open so that if OFA decides on a course of action I can get behind, I can be there to help. And help I will.
It's a market place of activism folks. Don't like what OFA is doing and live in CA? I'd be happy to have your help. Feel free to email me at veniceforchange@gmail.com
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cocciastella
November 12, 2009 3:03 AM in reply to msblucow
I'm happy to hear others be truthful about their experience with OFA. My 2 Lira...
I think OAF is weak, and doesn't know how, or are to lazy to work hard to promote the Obama agenda. When I was involved I found people fired up but there was NO support or leadership at all. The Health Care Day of Service was a huge waste of time and effort which caused us to loose the momentum we had and allowed the opposition to gain the spotlight.
OAF totally missed the boat on Health Care Reform. I left feeling that the leadership were undermining the Obama agenda instead helping it, and I am still suspicious of that today.
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whachawant
November 12, 2009 12:33 AM
Uh Oh: http://gay.americablog.com/2009/11/dont-ask-dont-give.html
You know you have to dance with the people who brought you to the party or at least pretend like you plan on it.
I haven't been on a conference call in 5 months where ANYTHING other than health care has been discussed. The wars, DOMA, DODT, Gitmo, nothing! And Barack has actually done some cool things that many of us worked our asses off during the campaign to see happen. So when something like Stupek comes along it feels like months and money spent only to be holding on to a shit sandwich.
Boys these are ROOKIE mistakes! Your volunteers like Ms. Blucow above know a lot more about volunteer engagement and multi-tasking than you. Please! take a hint!
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ghaon
November 12, 2009 2:22 PM in reply to whachawant
Having supported Obama for the long-hall, I've been called "boy" and "rookie" too many times to embellish those conversations any longer.
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