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New Ad Hits Anthem, Insurance Companies For Jacking Up Rates, Record Profits
Service Employees International Union
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With health care reform seemingly on the ascent, and insurance companies as ripe a target as ever, the Foundation for Patient's Rights--on offshoot of the Service Employees International Union--has launched a new ad in support of health care reform.
The ad, inspired by the revelation that California insurer Anthem Blue Cross plans to boost premiums by as much as 39 percent this year, will run in DC through Sunday, with a significant portion of the buy appearing on Fox News. The $250,000 spot will appear on cable TV, and on network television during the Sunday shows.
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mrut
February 24, 2010 11:11 AM
Now, this is a very good ad: simple, direct, infuriating.
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LFC
February 24, 2010 1:30 PM
They need to scare the crap out of people by explaining what the current system means to them. Point out the following:
- If you lose your job due to a company failure, you're in the open market. Hope you can get an independent policy, and then pray you don't get whacked with a 39% rate increase.
- If you lose their job due to a lay-off, you get to pay for insurance through COBRA for a year and a half, but that's full cost. What's that average now?
- If the company changes plans in that year and a half, you lose your COBRA. That means you're back in the open market, worrying if you can get insurance and then praying you don't get hit with a 39% rate increase.
- No matter what, in a year and a half your COBRA is done and you're back in the open market, hoping you can get insurance and praying you don't get hit with a 39% rate increase.
That's the system that the Republicans are currently defending as "the best in the world".
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MarciaJ720
February 24, 2010 10:18 PM
Excellent ad. Can I donate somewhere?
Democrats need more simple, easy to understand ads like this - that are hard-hitting as well.
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