Fred Davis, the GOP ad guru who brought you that John McCain “Celebrity” ad in 2008 and Carly Fiorina’s internet sensation, the Demon-Sheep, is aiming his talents at new target: Sen. Patty Murray (D-WA).
Politico’s Jonathan Martin reports that Phelps has created a new TV ad for the conservative American Action Network that will run statewide in Washington soon. As Martin writes, the ad — which shows a woman walking over the backs of three people, one of them a child — plays on Murray’s political past:
The commercial, like many spots against Democratic incumbents, aims to make the case that Murray has forgotten her roots. But it’s notably personalized through the use of tennis shoes, a play on Murray’s 1992 mantra that she was a common-sense “mom in tennis shoes.”
Watch the ad:
Murray is expected to face former Republican gubernatorial nominee Dino Rossi in the fall, though Rossi has to make it through a primary first. The TPM Poll Average for a Murray-Rossi general shows the Democrat ahead by a margin of 46.1-42.2.