MoveOn has hit a bump in the road for its anti-Target ad, which calls for a boycott of the company as a result of its $150,000 donation to a business group running ads for Minnesota Republican gubernatorial candidate Tom Emmer. MSNBC, the liberal-branded national cable channel where MoveOn hoped to air the ad, has instead rejected it.
An MSNBC spokeswoman told the Associated Press that the spot violates the channel’s policy against ads that directly attack an individual business.
It’s not all bad news for MoveOn, though. The group says that local TV stations in the Twin Cities market are running the ad.
As we’ve documented, Target’s involvement with the business group MN Forward, to which they donated $150,000, triggered a political backlash in this liberal state due to Emmer’s right-wing social positions. The company said it was supporting the group because of economic issues, but the CEO has since apologized.