If Christine O’Donnell was a witch, she’d want to cast a spell that could go back in time and cancel that infamous first television ad buy of hers.
In an interview with ABC’s Jon Karl this morning, O’Donnell said she wished she never aired the “I’m not a witch” ad, which she said was intended to bring an end all the talk about O’Donnell’s “I dabbled into witchcraft” past and shift the focus to her 2010 campaign.
In a word, FAIL.
“I haven’t publicly stated this, and I don’t know if I’ll get in trouble for saying it, but our intention was to kill it,” she told Karl. “and that’s not what happened.”
The “I’m not a witch” ad, of course, became the subject of numerous spoofs, turning O’Donnell and her non-witchiness into a cultural meme all its own. If anything, it drew more attention to her past witchcraft dabbling, not less.
[TPM SLIDESHOW - Christine O’Donnell: Anti-Masturbation Crusader. Witchcraft Dabbler. Republican Senate Nominee.]
O’Donnell told ABC she “hopes when the voters go in they go ‘this is a woman who wants to lower our taxes’ not ‘this is a woman who is not a witch.’”
Watch (ad stuff starts at about 4:45):
The TPM Poll Average shows Democrat Chris Coons leading the Delaware Senate race by a margin of 55.5-37.2.
Evan McMorris-Santoro
Evan McMorris-Santoro has covered politics for TPM since 2009. Before that, he was a reporter at National Journal’s Hotline covering election 2008. He started his career covering local politics at newspapers in TN and his native NC.
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